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除非我们现在行动
案例简介：2019年，华盛顿的音乐产业为该州的经济贡献了24.2亿美元，并创造了38,005个就业机会。现在，新型冠状病毒肺炎影响，其63% 独立音乐场馆都有可能在今年年底前永久关闭。 厌倦了等待联邦援助，一群华盛顿音乐顽固派 (包括Mix-a-Lot爵士) 正在自己动手，以保持全州独立的音乐场所开放。他们共同组建并启动了Keep Music Live，这是一项基层筹款活动，旨在筹集1000万美元，这将为当地的独立场馆 (接待人数少于1,000人) 购买两年的救济。该组织得到了强大的董事会的支持，除Mix-a-Lot爵士外，还包括星巴克音乐和艺术家合作伙伴关系总监Holly Hinton，独立场馆所有者和其他社区领袖。 为了使人们感到恐惧和恐惧，总部位于西雅图的运动创意机构World Famous正在使用伪装成新建筑标牌的游击队展示来欺骗居民，使他们认为自己喜欢的音乐场所被平淡，新建的公寓所取代。
除非我们现在行动
案例简介：In 2019, Washington’s music industry contributed $2.42 billion and 38,005 jobs to the state's economy. Now, as a result of COVID-19, 63% of its independent music venues are in danger of permanently shuttering by the end of the year. Tired of waiting for federal aid, a group of Washington music diehards (including Sir Mix-a-Lot) are taking matters into their own hands to keep independent music venues open across the state. Together, they formed and launched Keep Music Live, a grassroots fundraising effort aimed at raising $10 million that will buy local indie venues (of less than 1,000 guest capacity) two years of relief. The organization is backed by a strong Board, which in addition to Sir Mix-a-Lot, includes Holly Hinton, Director of Music and Artists Partnerships at Starbucks, indie venue owners and other community leaders. In order to turn heads and scare people into donating, World Famous, the Seattle-based agency leading creative for the movement, is using guerrilla displays disguised as new construction signage to trick residents into thinking their favorite music venues are being replaced by bland, new-build condos.
Unless We Act Now
案例简介：2019年，华盛顿的音乐产业为该州的经济贡献了24.2亿美元，并创造了38,005个就业机会。现在，新型冠状病毒肺炎影响，其63% 独立音乐场馆都有可能在今年年底前永久关闭。 厌倦了等待联邦援助，一群华盛顿音乐顽固派 (包括Mix-a-Lot爵士) 正在自己动手，以保持全州独立的音乐场所开放。他们共同组建并启动了Keep Music Live，这是一项基层筹款活动，旨在筹集1000万美元，这将为当地的独立场馆 (接待人数少于1,000人) 购买两年的救济。该组织得到了强大的董事会的支持，除Mix-a-Lot爵士外，还包括星巴克音乐和艺术家合作伙伴关系总监Holly Hinton，独立场馆所有者和其他社区领袖。 为了使人们感到恐惧和恐惧，总部位于西雅图的运动创意机构World Famous正在使用伪装成新建筑标牌的游击队展示来欺骗居民，使他们认为自己喜欢的音乐场所被平淡，新建的公寓所取代。
Unless We Act Now
案例简介：In 2019, Washington’s music industry contributed $2.42 billion and 38,005 jobs to the state's economy. Now, as a result of COVID-19, 63% of its independent music venues are in danger of permanently shuttering by the end of the year. Tired of waiting for federal aid, a group of Washington music diehards (including Sir Mix-a-Lot) are taking matters into their own hands to keep independent music venues open across the state. Together, they formed and launched Keep Music Live, a grassroots fundraising effort aimed at raising $10 million that will buy local indie venues (of less than 1,000 guest capacity) two years of relief. The organization is backed by a strong Board, which in addition to Sir Mix-a-Lot, includes Holly Hinton, Director of Music and Artists Partnerships at Starbucks, indie venue owners and other community leaders. In order to turn heads and scare people into donating, World Famous, the Seattle-based agency leading creative for the movement, is using guerrilla displays disguised as new construction signage to trick residents into thinking their favorite music venues are being replaced by bland, new-build condos.
除非我们现在行动
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Unless We Act Now
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基本信息
- 广告战役： #Keep Music Live-户外-9d93#
- 广告品牌： Keep Music Live
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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