Most of the world practices wellness from the outside in. But health innovator Thorne wanted to remind people that real wellness begins not at the surface, but within. So, with an immersive installation entitled The Frontier Within, it took people on a journey inward, to the next frontier of health innovation: their own body. The experience uses multiple biometric sensors to capture people’s real-time brain, heart and respiratory data, and turn it into a living, breathing interactive portrait of their own body. The final portrait could then be shared as a digital inner selfie.
This short film was the centerpiece of our annual Portland Thorns FC membership (season ticket holder) renewal platform ahead of the 2018 season. Beyond their individual talents, it's the long hours and repetition of training that makes this team of world-class athletes shine. Their dedication and skill is matched only by the passion of the best supporters in the world – and when the two come together the stadium truly sings. We created a dynamic, compelling piece of content showcasing the strength and power of our athletes and the energy of the Thorns’ unparalleled match experience, through the prism of a custom soundtrack based entirely on native audio. In addition to driving a high annual membership renewal rate, we simultaneously shared this piece through various social/digital platforms to drive general engagement with existing fans, while also using it as a tool to introduce the brand to new supporters.
People are obsessed with owning things, but the dude doesnt want to own anything. He believes in individual freedom.
People are obsessed with owning things, but the dude doesnât want to own anything. He believes in individual freedom