Success an apparel brand from Kolkata wanted to spread the warmth of kindness to underprivileged children in the cold month of December. Hence, they with joined hands with Shishur Sevay, and began a workshop of flame painting with the children sheltered by the organisation. The results warmed countless hearts. The children created one-of-a-kind paintings with the warmth of their smiles, using candle-flames and paper. The incredible artworks were displayed at Success stores, to be given away to customers after every purchase. As the customers bee-lined, interest soared and so did the sales for the month of December. The profit was shared with the young artist as a warm gesture of goodwill.
Humble as part of its social responsibility initiative, announced today that employees who use public transportation to work will work remotely for the next days. Also, based on the news regarding health safety, in the coming days, all Humble employees may work remotely. In addition, Humble Digital Agency supports the crowdfunding campaign to support Greek hospitals. The idea: Humble always aims for viral ads but #coronavirus is something we DON'T want to go viral.
Cultural/Context information for the jury 72% of Germans spend their vacation abroad. How do we get them to also consider traveling in Germany by train with Deutsche Bahn? Simply by showing that it doesn’t make sense to spend lots of money on flying. Because one can have basically the same experience by taking a train for only 24 Euros. In Germany. The idea is surprisingly simple: A side-by-side comparison. On one side we show the most beautiful travel destinations from all over the world. On the other side look-alike destinations in Germany. But there is one huge difference: The cost of travel is often up to 1,000 Euros higher. Not a big surprise with the super saver tickets of German Rail. Tell the jury about the art direction. A minimalistic layout lays the focus on the images, enhancing the surprising effect of the striking similarity between the two photographs. To get the most authentic and believable result the images haven’t undergone any retouching other than some slight color and contrast adjustments, as well as correcting lens distortions.