Rabbit Race|海报/平面|广告营销案例【ADGuider广告指南】

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兔子比赛

案例简介：德国最大的电子产品零售商 Media Markt 问我们: 复活节的 5% 折扣促销该怎么办？我们的答案是: 兔子比赛，第一个有 10 只兔子的现场体育赛事，在我们的网站、在线横幅、 Youtube 和电视上展示。顾客在每场比赛前在商店购物。如果获胜的兔子的号码与他们收据号码的最后一位数字相匹配，他们就赢得了一张优惠券，以获得 50% 的价值。这场比赛在 9 家最大的电视台现场直播。Media Markt 一夜之间从最大的电子零售商变成了最大的艺人。

兔子比赛

案例简介：Media Markt, the biggest electronics retailer in Germany, asked us: What to do with a rather dull 5% discount promotion for Easter? Our answer: The Rabbit Race, the first live sports event with 10 rabbits, shown on our website, online banners, on Youtube, and TV. Customers shopped at the store before each race. If the winning rabbit’s number matched the last digit of their receipt number, they won a voucher to get 50% worth their purchase back. The Race was broadcasted live on the 9 biggest TV stations. Media Markt turned from the biggest electronics retailer to biggest entertainer over night.