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    The Snow Fox短视频广告营销案例

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    雪地靴狐狸毛

    案例简介:执行 SiriKit 出色地将这个想法付诸实践,应用了 98% 的 iPhone 用户已经使用的本地技术来指导这个故事。事实上,因为 Siri 是如此普遍使用,这个故事通常在读者开始阅读之前就理解了他们的语言模式,并且随着每个单词的推移越来越强。这种个性化程度加上 SiriKit 已经令人难以置信的 95% 的准确率,让我们能够构建一个流畅的故事,只奖励发音正确的单词和句子的孩子。我们与成人和儿童一起严格测试了该应用程序,并分析了 Siri 将返回的结果,寻找语音模式和任何似乎给读者带来一些麻烦的单词。利用这些信息,我们设法创建了一个替代单词匹配框架,以支持 Siri 的响应,帮助我们实现更高的准确性和流动性。在它发布的第二天,雪狐被苹果公认为是它的 “我们喜欢的新应用” 之一,自那以后,它在应用商店上一直保持 4.5 星的评级 -- 在这个过程中,它从 43 个国家获得了下载。更重要的是,北美和欧洲的教师已经开始将雪狐作为学习工具融入他们的教案中。但是没有比我们从残疾儿童的父母那里得到的更好的反馈了,他们说他们的孩子在使用这个应用程序的时候培养了新的信心。 活动描述 儿童书籍的艺术在移动时代受到了影响,影响了阅读的学习和享受。雪狐是一个个性化的儿童图书应用程序,它通过使用 iOS 10 的 SiriKit 技术的语音来实现, 让小读者有能力用自己的话把静止的插图变成一个美丽的感人故事。这个故事把声音变成了一个阅读手势 -- 一个移动的第一 -- 无缝地识别和突出正确读出的单词。这将单词甚至完整的句子变成了任何事情的触发器: 让一个角色咧嘴一笑,让天空变暗,听到噪音,甚至超越。这项技术奖励孩子们学习阅读,同时在每一页上灌输额外的责任感 -- 他们可以看到他们的话对他们眼前发生的一切都有令人兴奋的影响, 给他们一个新的激励来纠正这些话。

    雪地靴狐狸毛

    案例简介:Execution SiriKit brilliantly brought this idea to life, applying a native technology already used by 98% of iPhone users to guide the story. In fact, because Siri is so commonly used, the story often understood the reader’s speech patterns before they even begin reading, and grew stronger and stronger with every word. This level of personalization combined with SiriKit’s already incredible 95% accuracy rate allowed us to build a fluid story that only rewarded children for correctly pronounced words and sentences. We rigorously tested the app with adults and children and analysed the results that Siri would return, looking for speech patterns and any words that seemed to be giving the readers some trouble. Using this information, we managed to create an alternative words matching framework to sit atop the response that comes back from Siri to help us achieve an even greater level of accuracy and fluidity.On day two of its release, The Snow Fox was recognized by Apple as one of its “New Apps We Love” and has maintained a 4.5-star rating on the app store ever since—receiving downloads from 43 countries in the process. More importantly, teachers in North America and Europe have already begun integrating The Snow Fox into their lesson plans as a learning tool. But there’s been no better feedback than what we’ve received from parents of children with disabilities, who’ve said their little ones have developed a newfound confidence while using the app. CampaignDescription The art of the children’s book has suffered in the mobile era, impacting the learning and enjoyment of reading. The Snow Fox is a personalized children’s book app that comes to life by voice using iOS 10’s SiriKit technology, giving little readers the power to turn still illustrations into a beautiful moving story using their own words. The story turned voice into a reading gesture—a mobile first—seamlessly recognizing and highlighting words as they are read out loud correctly. This turned words and even full sentences into triggers for anything: making a character grin, dimming the sky, hearing a noise, and beyond. The technique rewarded children for learning to read while instilling an added sense of responsibility on each page – they can see their words have an exciting effect on everything that is happening in front of their eyes, giving them a new incentive to get those words right.

    The Snow Fox

    案例简介:执行 SiriKit 出色地将这个想法付诸实践,应用了 98% 的 iPhone 用户已经使用的本地技术来指导这个故事。事实上,因为 Siri 是如此普遍使用,这个故事通常在读者开始阅读之前就理解了他们的语言模式,并且随着每个单词的推移越来越强。这种个性化程度加上 SiriKit 已经令人难以置信的 95% 的准确率,让我们能够构建一个流畅的故事,只奖励发音正确的单词和句子的孩子。我们与成人和儿童一起严格测试了该应用程序,并分析了 Siri 将返回的结果,寻找语音模式和任何似乎给读者带来一些麻烦的单词。利用这些信息,我们设法创建了一个替代单词匹配框架,以支持 Siri 的响应,帮助我们实现更高的准确性和流动性。在它发布的第二天,雪狐被苹果公认为是它的 “我们喜欢的新应用” 之一,自那以后,它在应用商店上一直保持 4.5 星的评级 -- 在这个过程中,它从 43 个国家获得了下载。更重要的是,北美和欧洲的教师已经开始将雪狐作为学习工具融入他们的教案中。但是没有比我们从残疾儿童的父母那里得到的更好的反馈了,他们说他们的孩子在使用这个应用程序的时候培养了新的信心。 活动描述 儿童书籍的艺术在移动时代受到了影响,影响了阅读的学习和享受。雪狐是一个个性化的儿童图书应用程序,它通过使用 iOS 10 的 SiriKit 技术的语音来实现, 让小读者有能力用自己的话把静止的插图变成一个美丽的感人故事。这个故事把声音变成了一个阅读手势 -- 一个移动的第一 -- 无缝地识别和突出正确读出的单词。这将单词甚至完整的句子变成了任何事情的触发器: 让一个角色咧嘴一笑,让天空变暗,听到噪音,甚至超越。这项技术奖励孩子们学习阅读,同时在每一页上灌输额外的责任感 -- 他们可以看到他们的话对他们眼前发生的一切都有令人兴奋的影响, 给他们一个新的激励来纠正这些话。

    The Snow Fox

    案例简介:Execution SiriKit brilliantly brought this idea to life, applying a native technology already used by 98% of iPhone users to guide the story. In fact, because Siri is so commonly used, the story often understood the reader’s speech patterns before they even begin reading, and grew stronger and stronger with every word. This level of personalization combined with SiriKit’s already incredible 95% accuracy rate allowed us to build a fluid story that only rewarded children for correctly pronounced words and sentences. We rigorously tested the app with adults and children and analysed the results that Siri would return, looking for speech patterns and any words that seemed to be giving the readers some trouble. Using this information, we managed to create an alternative words matching framework to sit atop the response that comes back from Siri to help us achieve an even greater level of accuracy and fluidity.On day two of its release, The Snow Fox was recognized by Apple as one of its “New Apps We Love” and has maintained a 4.5-star rating on the app store ever since—receiving downloads from 43 countries in the process. More importantly, teachers in North America and Europe have already begun integrating The Snow Fox into their lesson plans as a learning tool. But there’s been no better feedback than what we’ve received from parents of children with disabilities, who’ve said their little ones have developed a newfound confidence while using the app. CampaignDescription The art of the children’s book has suffered in the mobile era, impacting the learning and enjoyment of reading. The Snow Fox is a personalized children’s book app that comes to life by voice using iOS 10’s SiriKit technology, giving little readers the power to turn still illustrations into a beautiful moving story using their own words. The story turned voice into a reading gesture—a mobile first—seamlessly recognizing and highlighting words as they are read out loud correctly. This turned words and even full sentences into triggers for anything: making a character grin, dimming the sky, hearing a noise, and beyond. The technique rewarded children for learning to read while instilling an added sense of responsibility on each page – they can see their words have an exciting effect on everything that is happening in front of their eyes, giving them a new incentive to get those words right.

    雪地靴狐狸毛

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    The Snow Fox

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