The Unstoppable Résumé|海报/平面|广告营销案例【ADGuider广告指南】

不可阻挡的简历

案例简介：为什么这项工作与媒体相关？不可阻挡的简历允许前病人通过将他们的领英账户链接到一个专用平台来自动生成他们自己的简历。他们的个人数据被收集，然后，每个人都可以添加他们在对抗疾病时开发的软技能，生成一个个性化的文字，讲述他们的故事，白纸黑字写的。对于病人和公众来说，unadipableresume.com 平台是这场运动的中心。所有生成的简历都是传播癌症 @ 工作信息的新支持。简历第一次被用作直接与目标对话的媒体: 招聘人员。背景 95% 的跨国公司和 50% 的中小企业使用称为申请人跟踪系统 (ATS) 的专用软件来选择他们的候选人，或者自动拒绝包含疾病、不活动或空白期的简历。巨蟹座 @ 工作，一个努力调和工作和癌症的协会，想找到克服这种歧视的方法,考虑到癌症患者培养了宝贵的人类品质，这些品质可以转化为公司的宝贵技能。关于这个空白时期，我们有两个目标: 第一，当谈到他们生命中的那个时期时，改变病人对自己的负面看法。而且，当看到简历上的空白时，改变招聘人员本能地对弱点的看法。描述创意/见解 (30% 的选票) 我们通过收集数据，让癌症患者有机会通过专用平台创建简历。在它上面，他们可以选择他们在疾病期间发展的软技能。人们可以选择的软技能是根据招聘人员搜索的最相关的关键词选择的，也是通过收集前癌症患者关于他们的疾病给他们带来了什么软技能的证词来选择的。一个个性化的文本讲述了他们的故事和他们面对疾病时发展起来的软技能，它会自动生成，并整合到他们的简历中，白纸黑字地写。公司使用的软件将首次认识到癌症患者的实力，招聘人员也将如此。描述策略 (20% 的选票) 70% 的癌症幸存者在诊断后 2 年仍在寻找工作。第一个挑战是让他们重返商界，并帮助他们以专业的方式获得经验。第二是强调安非他明类兴奋剂技术，以提高招聘人员对人工干预在招聘过程中的作用的认识。所以我们首先收集了招聘人员搜索的最相关的软技能。然后我们把他们和以前的癌症患者的证词交叉在一起，从中我们提取了他们面对疾病时获得的软技能。描述执行情况 (20% 的选票) 我们把这些信息变成了一个工具，帮助以前的癌症患者通过招募软件，考虑到这些患者会自动拒绝疾病、不活动或空白期。Untiopableresume.com 平台让他们把经历的困难转化为无限的力量。通过用所有研究最多的软技能填补简历中的空白期，前癌症患者现在可以讲述他们的故事，并让招聘人员听到。癌症 @ 工作协会已经有一个由成员、患者和前患者组成的大社区。首先，我们利用这些非常活跃的观众发起了这场运动。其次，我们在癌症控制周的中间发起了这项运动，以最大限度地增加主流媒体报道的机会。列出结果 (30% 的选票) 招聘人员和公司第一次能够真正面对癌症患者所经历的一切。不可阻挡的简历通过产生超过 8000万的媒体印象改变了招聘人员看待癌症患者和他们的技能的方式。其中，传统和专业媒体，以及法国著名的电视节目，如 “Le magazine de la sant é”。全球 39 个国家已经生成了超过 10 000 个 CVs。跨国公司的主要招聘人员也在推特上欢迎这场运动。

不可阻挡的简历

案例简介：Why is this work relevant for Media? The Unstoppable Résumé allowed former patients to generate automatically their own résumé by linking their LinkedIn account to a dedicated platform. Their personal data were collected and then, each person could add the soft-skills they developed when fighting the disease, generating a personalized text telling their story, written in white-on-white. The unstoppableresume.com platform was the center of the campaign, for patients and public. All the generated résumés have been a new support to spread the message of Cancer@Work. For the first time, CVs have been used as a media to talk directly to the target: the recruiters. Background 95% of multinationals and 50% of SMB use dedicated software called Applicant Tracking Systems (ATS) to select their candidates or automatically reject the résumé containing disease, inactivity or a blank period. Cancer@Work, an association striving to conciliate work and cancer, wanted to find a way to overcome this discrimination, considering that cancer patients develop precious human qualities which could be turned into valuable skills for companies. We had two objectives regarding this blank period the résumé: first, change the negative perception patients can have on themselves when it comes to talking about that period of their life. And, change the perception of weakness recruiters instinctively have when seeing a blank on a résumé. Describe the creative idea/insights (30% of vote) We gave cancer patients the opportunity to create résumés via a dedicated platform by collecting data. On it, they can select the soft-skills they developed during their disease. The soft-skills people can select were chosen according to the most relevant keywords searched by recruiters and also by collecting testimonies of former cancer patients about what soft-skills their disease brought them. a personalized text telling their story and the soft-skills they developed while facing the disease is automatically generated and integrated into their résumé, written in white-on-white. Softwares used by companies will - for the first time - recognize the strength of cancer patients - and so recruiters will. Describe the strategy (20% of vote) 70% of cancer survivors still seeking for employment 2 years after diagnosis. The first challenge was to get them back in the business and help them to valorise their experience in a professional way. Second was to highlight ATS technology to raise awareness among recruiters of the role of human intervention in the recruitment process. So we first gathered the most relevant soft-skills searched by recruiters. Then we crossed them with former cancer patients testimonies from which we extracted the soft-skills they get while facing the disease. Describe the execution (20% of vote) We turned these informations into a tool which will help former cancer patients to pass through the recruitment softwares, considering that these ones automatically reject disease, inactivity or a blank period. The platform unstoppableresume.com allowed them to turn the hardships they went through into an infinite strength. By filling the blank period on their résumés with all the most researched soft-skills, former cancer patients can now tell their stories and make it hearable by recruiters. The Cancer@Work association already has a large community of members, patients and former patients. First, we capitalized on this very active audience to launch the campaign. Second, we launched the campaign in the middle of cancer control week to maximize the chances of getting coverage in the mainstream media. List the results (30% of vote) For the first time, recruiters and companies were able to really face what cancer patients went through. The Unstoppable Résumé changed the way recruiters consider cancer patients and their skills by generating more than 80 million earned media impressions. Amongst them, traditional and professional media, as well as famous French TV shows, like "Le magazine de la santé". More than 10 000 CVs have been generated in 39 countries around the world. Major recruiters from multinationals also greeted the campaign on Twitter.