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Karma Nirvana 3D 时间失效打印机 Shafilea 的构建
案例简介：全国记忆日鼓励英国公众帮助提高对这个问题的认识，这样做让受害者知道他们所遭受的痛苦是不对的，而且这种帮助是可以得到的。2015年7月14日被选为日期，因为这将是被父母窒息的 17 岁英国女孩沙菲莱 · 艾哈迈德的 29 岁生日, 在遭受了多年的荣誉虐待后，在她的兄弟姐妹面前。当 Shafilea 的父母用塑料袋残忍地让她窒息时,他们希望从他们的家族史中抹去这个 “污点”。社会运动旨在以更积极的方式使用塑料: 通过 3D 打印媒介重建和恢复沙菲莱的记忆来挫败这种意图。为了回应公众对标签 # RememberShafilea 背后的支持高峰，设计了一尊 Shafilea 的纪念半身像。通过这种方式，公众帮助纪念像 Shafilea 这样的受害者，并表明 “荣誉” 虐待问题不再被忽视。
Karma Nirvana 3D 时间失效打印机 Shafilea 的构建
案例简介：The National Day of Memory encouraged the British public to help raise awareness of the issue and in doing so let victims know what they are suffering is not right, and that help is available. The 14th July 2015 was chosen as the date because it would have been the 29th birthday of Shafilea Ahmed, the 17-year-old British girl who was suffocated by her parents, in front of her siblings, after suffering years of honour-based abuse.When Shafilea’s parents brutally suffocated her with a plastic bag, they were hoping to erase this ‘stain’ from their family history.The social campaign aimed to use plastic in a more positive way: to thwart that intention by rebuilding and restoring Shafilea’s memory through the medium of 3D printing. A memorial bust of Shafilea was programmed to be revealed in response to peaks in public support behind the hashtag #RememberShafilea. In this way, the public helped commemorate victims like Shafilea, and showed that the issue of ‘honour’-abuse could no longer be ignored.
Karma Nirvana 3D time lapsed printer build of Shafilea
案例简介：全国记忆日鼓励英国公众帮助提高对这个问题的认识，这样做让受害者知道他们所遭受的痛苦是不对的，而且这种帮助是可以得到的。2015年7月14日被选为日期，因为这将是被父母窒息的 17 岁英国女孩沙菲莱 · 艾哈迈德的 29 岁生日, 在遭受了多年的荣誉虐待后，在她的兄弟姐妹面前。当 Shafilea 的父母用塑料袋残忍地让她窒息时,他们希望从他们的家族史中抹去这个 “污点”。社会运动旨在以更积极的方式使用塑料: 通过 3D 打印媒介重建和恢复沙菲莱的记忆来挫败这种意图。为了回应公众对标签 # RememberShafilea 背后的支持高峰，设计了一尊 Shafilea 的纪念半身像。通过这种方式，公众帮助纪念像 Shafilea 这样的受害者，并表明 “荣誉” 虐待问题不再被忽视。
Karma Nirvana 3D time lapsed printer build of Shafilea
案例简介：The National Day of Memory encouraged the British public to help raise awareness of the issue and in doing so let victims know what they are suffering is not right, and that help is available. The 14th July 2015 was chosen as the date because it would have been the 29th birthday of Shafilea Ahmed, the 17-year-old British girl who was suffocated by her parents, in front of her siblings, after suffering years of honour-based abuse.When Shafilea’s parents brutally suffocated her with a plastic bag, they were hoping to erase this ‘stain’ from their family history.The social campaign aimed to use plastic in a more positive way: to thwart that intention by rebuilding and restoring Shafilea’s memory through the medium of 3D printing. A memorial bust of Shafilea was programmed to be revealed in response to peaks in public support behind the hashtag #RememberShafilea. In this way, the public helped commemorate victims like Shafilea, and showed that the issue of ‘honour’-abuse could no longer be ignored.
Karma Nirvana 3D 时间失效打印机 Shafilea 的构建
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Karma Nirvana 3D time lapsed printer build of Shafilea
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基本信息
- 广告战役： ##remembershafilea#
- 广告品牌： Karma Nirvana
- 发布日期： 2015-07-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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