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现场测试系列综合活动
案例简介：你如何让全世界的人谈论卡车？这是沃尔沃卡车在 12 个月内推出五款新车型时面临的挑战。我们制作了一系列测试新功能的电影，旨在达到以下水平: 与核心目标群体高度相关 -- 但同时又壮观而有趣，足以吸引广泛的观众。YouTube 上的测试视频随后以印刷和数字形式对工程师进行了深入采访。其中一个测试也变成了交互式 360 体验。
现场测试系列综合活动
案例简介：How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. We created a series of films testing new features, aimed to work on to levels: Highly relevant for the core target group – but at the same time spectacular and entertaining enough to attract a broad audience. The test videos on YouTube were followed up by in-depth interviews with the engineers, both in printed and digital form. One of the tests was also turned into an interactive 360° experience.
Live Test Series Integrated Campaign
案例简介：你如何让全世界的人谈论卡车？这是沃尔沃卡车在 12 个月内推出五款新车型时面临的挑战。我们制作了一系列测试新功能的电影，旨在达到以下水平: 与核心目标群体高度相关 -- 但同时又壮观而有趣，足以吸引广泛的观众。YouTube 上的测试视频随后以印刷和数字形式对工程师进行了深入采访。其中一个测试也变成了交互式 360 体验。
Live Test Series Integrated Campaign
案例简介：How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. We created a series of films testing new features, aimed to work on to levels: Highly relevant for the core target group – but at the same time spectacular and entertaining enough to attract a broad audience. The test videos on YouTube were followed up by in-depth interviews with the engineers, both in printed and digital form. One of the tests was also turned into an interactive 360° experience.
现场测试系列综合活动
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Live Test Series Integrated Campaign
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