本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
跋涉
案例简介：天皇的新国际运动 于 8月22日推出 品牌: 随着其代理机构 BETC，天皇回归到幽默的根源，把它变成了一个崇拜的品牌。请记住《复印机》，这部滑稽而传奇的电影，在过去 40 年里被选为法国最受欢迎的 5 个电视广告之一。* 该活动创造了品牌忠诚度、与消费者的共谋以及对品牌未来传播的新期望。 有了这个新的传奇，天皇通过 3 部有趣的电影对它的老品牌签名眨眼，达到了预期。 “你的弱点将是你的垮台” Mikado 正在冲动小吃市场重新定位自己，说服年轻消费者这种小吃是多么不可抗拒，几十年来，通过签名显示: “你的弱点将是你的垮台”。 然而，这一次，它不仅仅是增加一个新的创意维度，而是在欧洲传播该品牌在法国的标志性识别。 随着重新设计的包装和新的广告活动在 7 个欧洲国家同时推出，天皇是为了征服更广泛的目标受众，赢得新的消费者。 “你的弱点将是你的垮台” 已经成为: “天皇。即使你不应该 ”，回忆一下小吃的内在不可抗拒性。 新的广告传奇 “你的弱点将是你的垮台” 或 “即使你不应该” 是新天皇广告传奇的主题，就在主角即将吃饼干的时候, 他们发现通过这样做，他们把自己置于一个非常棘手的境地! 米卡多饼干的形状给人的印象是，这个角色是自愿的，垂直握着他的米卡多，好像把手指伸出来干预。 随着这场新的运动，天皇将产品及其不可抗拒性置于其沟通的核心，并展现出其尖锐而普遍吸引人的幽默。
跋涉
案例简介：NEW INTERNATIONAL CAMPAIGN FOR MIKADO Launched on 22 August The brand: With its agency BETC, Mikado is returning to the humoristic roots that turned it into a cult brand. Just remember “The Photocopier”, the hilarious, legendary film that was voted one of France’s 5 most popular TV-commercials in the past 40 years. * The campaign created brand loyalty, complicity with consumers and new expectations in terms of the brand’s future communication. With this new saga, Mikado is meeting the expectations, with a wink to its old brand signature through 3 funny films. The reinvention of “Your weakness will be your downfall” Mikado is repositioning itself in the impulse snack market, convincing younger consumers of how irresistible the snack is, for decades shown through the signature: “Your weakness will be your downfall”. However, this time it’s not just about adding a new creative dimension, but to spread the iconic recognition the brand has in France across Europe. With re-designed packaging and the new advertising campaign being launched simultaneously in 7 European countries, Mikado is out to conquer a broader target audience and win over new consumers. “Your weakness will be your downfall” has become: “Mikado. Even if you shouldn’t”, recalling the inherent irresistibility of the snack. The new advertising saga “Your weakness will be your downfall” or “Even if you shouldn’t” is the theme of the new Mikado advertising saga where, just as the main characters are about to eat their biscuit, they find that by doing this they put themselves in a pretty tricky situation! The shape of the Mikado biscuit gives the impression that the character is volunteering, holding his Mikado vertically as if putting his finger up to intervene. With this new campaign, Mikado is placing the product and its irresistibility at the heart of its communication and bringing out its sharp and universally appealing humour.
Trek
案例简介：天皇的新国际运动 于 8月22日推出 品牌: 随着其代理机构 BETC，天皇回归到幽默的根源，把它变成了一个崇拜的品牌。请记住《复印机》，这部滑稽而传奇的电影，在过去 40 年里被选为法国最受欢迎的 5 个电视广告之一。* 该活动创造了品牌忠诚度、与消费者的共谋以及对品牌未来传播的新期望。 有了这个新的传奇，天皇通过 3 部有趣的电影对它的老品牌签名眨眼，达到了预期。 “你的弱点将是你的垮台” Mikado 正在冲动小吃市场重新定位自己，说服年轻消费者这种小吃是多么不可抗拒，几十年来，通过签名显示: “你的弱点将是你的垮台”。 然而，这一次，它不仅仅是增加一个新的创意维度，而是在欧洲传播该品牌在法国的标志性识别。 随着重新设计的包装和新的广告活动在 7 个欧洲国家同时推出，天皇是为了征服更广泛的目标受众，赢得新的消费者。 “你的弱点将是你的垮台” 已经成为: “天皇。即使你不应该 ”，回忆一下小吃的内在不可抗拒性。 新的广告传奇 “你的弱点将是你的垮台” 或 “即使你不应该” 是新天皇广告传奇的主题，就在主角即将吃饼干的时候, 他们发现通过这样做，他们把自己置于一个非常棘手的境地! 米卡多饼干的形状给人的印象是，这个角色是自愿的，垂直握着他的米卡多，好像把手指伸出来干预。 随着这场新的运动，天皇将产品及其不可抗拒性置于其沟通的核心，并展现出其尖锐而普遍吸引人的幽默。
Trek
案例简介：NEW INTERNATIONAL CAMPAIGN FOR MIKADO Launched on 22 August The brand: With its agency BETC, Mikado is returning to the humoristic roots that turned it into a cult brand. Just remember “The Photocopier”, the hilarious, legendary film that was voted one of France’s 5 most popular TV-commercials in the past 40 years. * The campaign created brand loyalty, complicity with consumers and new expectations in terms of the brand’s future communication. With this new saga, Mikado is meeting the expectations, with a wink to its old brand signature through 3 funny films. The reinvention of “Your weakness will be your downfall” Mikado is repositioning itself in the impulse snack market, convincing younger consumers of how irresistible the snack is, for decades shown through the signature: “Your weakness will be your downfall”. However, this time it’s not just about adding a new creative dimension, but to spread the iconic recognition the brand has in France across Europe. With re-designed packaging and the new advertising campaign being launched simultaneously in 7 European countries, Mikado is out to conquer a broader target audience and win over new consumers. “Your weakness will be your downfall” has become: “Mikado. Even if you shouldn’t”, recalling the inherent irresistibility of the snack. The new advertising saga “Your weakness will be your downfall” or “Even if you shouldn’t” is the theme of the new Mikado advertising saga where, just as the main characters are about to eat their biscuit, they find that by doing this they put themselves in a pretty tricky situation! The shape of the Mikado biscuit gives the impression that the character is volunteering, holding his Mikado vertically as if putting his finger up to intervene. With this new campaign, Mikado is placing the product and its irresistibility at the heart of its communication and bringing out its sharp and universally appealing humour.
跋涉
暂无简介
Trek
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
