Leading Edgewell brand Schick has teamed with J Walter Thompson Sydney to launch a unique new digital campaign, kicking off with Australia’s first hour long catwalk streamed on Facebook Live featuring former Miss World Australia and Schick ambassador Erin Holland. Developed to showcase Schick’s Hydro Silk Gel Reservoir, the new #keepsongiving campaign was also hosted in partnership with the Daily Mail Australia across two locations. A 30” cut down of the catwalk will now be the centrepiece of a four-month campaign on the Daily Mail site, comprising a hub featuring content from leading influencers plus native articles focused on different aspects of feeling confident. The cut down version of the catwalk can be viewed here.CreditsSteve Hey – Copy WriterDylan Soopramania – Art DirectorAmanda Slayter – Broadcast DirectorCarly Yanco – Senior PlannerMichaela Upton – Social Media ManagerBruce Pywell – Senior Account DirectorAlex Taurian – Account ExecutiveProduction Company: Our Friends ElectricTim Freeland Our Friends Electric Event Director