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轻 Frieze
案例简介：执行 巴塞尔 Kunstmuseum 的新建筑的光镶边通过石头和光的共生产生了它的效果。三米高的镶边围绕着大楼，高度为 12米。它狭窄的关节被入射的日光投射在阴影中，但可以被白色发光二极管精确照亮。在 frieze 的浅色砖上的反射产生了一种间接的光线，可以用来显示文本和图形。Frieze 横跨七个立面部分，总长度为 115米。它包括 40 个水平关节，每个关节有 1306 像素，因此相当于 1306x40 像素的总分辨率。建筑屋顶上的传感器确定落在立面各个部分的光线量，以便相应地调整发光二极管的亮度。 概要 我们被委托为巴塞尔昆士博物馆开发新建筑的正面标志。多边形建筑位于瑞士巴塞尔市中心，在五条街道的交叉路口。我们的目标是找到一个既建筑又满足博物馆沟通需求的媒体解决方案。 战略 轻薄的镶边有助于博物馆在城市环境中的身份，使其节奏、展览和活动在建筑正面可见。因此，目标观众包括博物馆的游客以及更广泛的公众。在 2010年，建筑师们赢得了对巴塞尔昆士博物馆扩建工程的竞争，而这一设计已经成为了设计的一部分。然后，这个概念得到了合作发展，进行了多次测试，并在这个过程中灵活地适应了新知识。只有这样，立面及其元素才能被创造为建筑的几个互补层之一。 结果 光镶边表明，对媒介的渴望和建筑的永恒不一定相互矛盾。微妙的方式 frieze 是活跃的光允许立面改变其性质，似乎有时更多，有时更少透明，并暗示了建筑的内部和周围的城市空间之间的不同互动。白天，照明关节的亮度与外部环境光的亮度相对应。对观众来说，一个充满诗意的光影游戏出现了，它转瞬即逝，但似乎和砖石本身一样坚固。随着日光的消退，壁甲适应了新的环境条件，变得更加光彩照人。它创造了一种幻觉，即砖石是多孔的，就好像它能让外面的人看到建筑一样。 活动描述 作为该建筑不可或缺的一部分，灯光装饰巧妙地用文字和图形元素活跃了博物馆的砖立面。我们的想法是采用自古代以来就被用来装饰和订购建筑的镶边的风格元素，并通过技术和美学上的翻译将其带入数字时代。虽然灯带装有发光二极管，但它不会给人以 LED 显示屏的印象，而是一种新的介质。它是建筑的中膜，可以作为从内到外的视觉信息流。
轻 Frieze
案例简介：Execution The light frieze of the new building for the Kunstmuseum Basel produces its effect through the symbiosis of stone and light. The three-meter-high frieze encircles the building at a height of twelve meters. Its narrow joints are cast in shadow by the incident daylight, yet can be precisely lit by white LEDs. Reflection on the light-colored bricks of the frieze creates an indirect light that can be used to display both text and graphics. The frieze spans across seven facade segments and has a total length of 115 meters. It comprises 40 horizontal joints with 1306 pixels each, which is thus equivalent to a total resolution of 1306 x 40 pixels. Sensors on the roof of the building determine the amount of light that falls on each of the individual segments of the facade in order to adjust the luminance of the LEDs accordingly. Synopsis We were commissioned to develop the facade signage of the new building for the Kunstmuseum Basel. The polygonal building is located in the city center of Basel, Switzerland, at the intersection of five streets. Our objective was to find a media solution that is both architectural and fulfills the museum’s need for communication. Strategy The light frieze contributes to the identity of the museum within its urban surroundings, making visible its rhythms, exhibitions and events on the facade of the building. Thus, the target audience includes visitors to the museum as well as a wider public. The frieze was already part of the design with which the architects won the competition for the extension to the Kunstmuseum Basel in 2010. The concept was then cooperatively developed, tested a number of times and, in the process, flexibly adapted to new knowledge. Only in this way could the facade and its elements be created as one of several complementary layers of the building. Outcome The light frieze shows that the desire for mediatization and the timelessness of architecture do not have to be in contradiction to each other. The subtle way the frieze is enlivened by light allows the facade to change its character, seeming sometimes more and sometimes less transparent, and suggests diverse interactions between the building's interior and the surrounding urban space. During the day, the brightness of the illuminated joints corresponds to that of the ambient light outside. For the viewer, a powerfully poetic play of light and shadow emerges, which is fleeting and yet seems to be as solid as the masonry itself. As daylight fades, the frieze adapts to the new environmental conditions, becoming more radiant. It creates the illusion that the masonry is porous, as if it would enable someone outside to view into the building. CampaignDescription Designed to be an integral part of the architecture, the light frieze subtly enlivens the museum’s brick facade with words and graphic elements. Our idea was to take the stylistic element of a frieze, which has been used since antiquity to decorate and give order to buildings, and bring it into the digital age by translating it technologically and aesthetically. While the light frieze is fitted with LEDs, it does not give the impression of an LED display, but rather of a new medium. It is a medial membrane of the architecture, which can be used as a visual information flow from inside to outside.
Light Frieze
案例简介：执行 巴塞尔 Kunstmuseum 的新建筑的光镶边通过石头和光的共生产生了它的效果。三米高的镶边围绕着大楼，高度为 12米。它狭窄的关节被入射的日光投射在阴影中，但可以被白色发光二极管精确照亮。在 frieze 的浅色砖上的反射产生了一种间接的光线，可以用来显示文本和图形。Frieze 横跨七个立面部分，总长度为 115米。它包括 40 个水平关节，每个关节有 1306 像素，因此相当于 1306x40 像素的总分辨率。建筑屋顶上的传感器确定落在立面各个部分的光线量，以便相应地调整发光二极管的亮度。 概要 我们被委托为巴塞尔昆士博物馆开发新建筑的正面标志。多边形建筑位于瑞士巴塞尔市中心，在五条街道的交叉路口。我们的目标是找到一个既建筑又满足博物馆沟通需求的媒体解决方案。 战略 轻薄的镶边有助于博物馆在城市环境中的身份，使其节奏、展览和活动在建筑正面可见。因此，目标观众包括博物馆的游客以及更广泛的公众。在 2010年，建筑师们赢得了对巴塞尔昆士博物馆扩建工程的竞争，而这一设计已经成为了设计的一部分。然后，这个概念得到了合作发展，进行了多次测试，并在这个过程中灵活地适应了新知识。只有这样，立面及其元素才能被创造为建筑的几个互补层之一。 结果 光镶边表明，对媒介的渴望和建筑的永恒不一定相互矛盾。微妙的方式 frieze 是活跃的光允许立面改变其性质，似乎有时更多，有时更少透明，并暗示了建筑的内部和周围的城市空间之间的不同互动。白天，照明关节的亮度与外部环境光的亮度相对应。对观众来说，一个充满诗意的光影游戏出现了，它转瞬即逝，但似乎和砖石本身一样坚固。随着日光的消退，壁甲适应了新的环境条件，变得更加光彩照人。它创造了一种幻觉，即砖石是多孔的，就好像它能让外面的人看到建筑一样。 活动描述 作为该建筑不可或缺的一部分，灯光装饰巧妙地用文字和图形元素活跃了博物馆的砖立面。我们的想法是采用自古代以来就被用来装饰和订购建筑的镶边的风格元素，并通过技术和美学上的翻译将其带入数字时代。虽然灯带装有发光二极管，但它不会给人以 LED 显示屏的印象，而是一种新的介质。它是建筑的中膜，可以作为从内到外的视觉信息流。
Light Frieze
案例简介：Execution The light frieze of the new building for the Kunstmuseum Basel produces its effect through the symbiosis of stone and light. The three-meter-high frieze encircles the building at a height of twelve meters. Its narrow joints are cast in shadow by the incident daylight, yet can be precisely lit by white LEDs. Reflection on the light-colored bricks of the frieze creates an indirect light that can be used to display both text and graphics. The frieze spans across seven facade segments and has a total length of 115 meters. It comprises 40 horizontal joints with 1306 pixels each, which is thus equivalent to a total resolution of 1306 x 40 pixels. Sensors on the roof of the building determine the amount of light that falls on each of the individual segments of the facade in order to adjust the luminance of the LEDs accordingly. Synopsis We were commissioned to develop the facade signage of the new building for the Kunstmuseum Basel. The polygonal building is located in the city center of Basel, Switzerland, at the intersection of five streets. Our objective was to find a media solution that is both architectural and fulfills the museum’s need for communication. Strategy The light frieze contributes to the identity of the museum within its urban surroundings, making visible its rhythms, exhibitions and events on the facade of the building. Thus, the target audience includes visitors to the museum as well as a wider public. The frieze was already part of the design with which the architects won the competition for the extension to the Kunstmuseum Basel in 2010. The concept was then cooperatively developed, tested a number of times and, in the process, flexibly adapted to new knowledge. Only in this way could the facade and its elements be created as one of several complementary layers of the building. Outcome The light frieze shows that the desire for mediatization and the timelessness of architecture do not have to be in contradiction to each other. The subtle way the frieze is enlivened by light allows the facade to change its character, seeming sometimes more and sometimes less transparent, and suggests diverse interactions between the building's interior and the surrounding urban space. During the day, the brightness of the illuminated joints corresponds to that of the ambient light outside. For the viewer, a powerfully poetic play of light and shadow emerges, which is fleeting and yet seems to be as solid as the masonry itself. As daylight fades, the frieze adapts to the new environmental conditions, becoming more radiant. It creates the illusion that the masonry is porous, as if it would enable someone outside to view into the building. CampaignDescription Designed to be an integral part of the architecture, the light frieze subtly enlivens the museum’s brick facade with words and graphic elements. Our idea was to take the stylistic element of a frieze, which has been used since antiquity to decorate and give order to buildings, and bring it into the digital age by translating it technologically and aesthetically. While the light frieze is fitted with LEDs, it does not give the impression of an LED display, but rather of a new medium. It is a medial membrane of the architecture, which can be used as a visual information flow from inside to outside.
轻 Frieze
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Light Frieze
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基本信息
- 广告战役： #Construction and Transport Department of the Canton of Basel-Stadt# , # Städtebau & Architektur# , # Hochbau-设计与品牌-c314#
- 广告品牌： Construction and Transport Department of the Canton of Basel-Stadt , Städtebau & Architektur , Hochbau
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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