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既不是妓女也不是顺从者
案例简介：通过登录该网站，用户面临着对女性实施暴力的现实。在遇到几个普通的网络冲浪者后，一名年轻女子向用户问好。然后一个男孩突然打了她: 她的哥哥，她的男朋友，一个邻居？用户目击了现场，无能为力。 上下文 在暴力成为危险的司空见惯之时，以及针对妇女的网络暴力变得普遍存在之时, “既不是妓女，也不是顺从者” 决心利用社交网站作为交流和提高认识的平台，教育人们打击对妇女的暴力行为。 哲学/解决方案 作为促进女孩和男孩之间尊重的教育运动的一部分，该协会正在发起一项针对 18-25 岁儿童的病毒实验。这个概念既简单又引人注目: 从年轻人中非常流行的网站访问，www.doyouchat.com 使用随机视频聊天的想法 (基于聊天轮盘的模型) 一种在年轻一代中流行的娱乐形式，但不影响其主要目的: 提供独特的体验。
既不是妓女也不是顺从者
案例简介：By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless. Context At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, "Neither whores nor submissives" is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women. Philosophy/Solution As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 years old. The concept is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.com plays with the idea of random video chats (based on the model of chatroulette) - a forme of entertainment which is fashionable among younger generations - without compromising its main purpose: to provide a unique experience.
Neither Whores Nor Submissives
案例简介：通过登录该网站，用户面临着对女性实施暴力的现实。在遇到几个普通的网络冲浪者后，一名年轻女子向用户问好。然后一个男孩突然打了她: 她的哥哥，她的男朋友，一个邻居？用户目击了现场，无能为力。 上下文 在暴力成为危险的司空见惯之时，以及针对妇女的网络暴力变得普遍存在之时, “既不是妓女，也不是顺从者” 决心利用社交网站作为交流和提高认识的平台，教育人们打击对妇女的暴力行为。 哲学/解决方案 作为促进女孩和男孩之间尊重的教育运动的一部分，该协会正在发起一项针对 18-25 岁儿童的病毒实验。这个概念既简单又引人注目: 从年轻人中非常流行的网站访问，www.doyouchat.com 使用随机视频聊天的想法 (基于聊天轮盘的模型) 一种在年轻一代中流行的娱乐形式，但不影响其主要目的: 提供独特的体验。
Neither Whores Nor Submissives
案例简介：By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless. Context At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, "Neither whores nor submissives" is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women. Philosophy/Solution As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 years old. The concept is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.com plays with the idea of random video chats (based on the model of chatroulette) - a forme of entertainment which is fashionable among younger generations - without compromising its main purpose: to provide a unique experience.
既不是妓女也不是顺从者
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Neither Whores Nor Submissives
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基本信息
- 广告战役： #Ni Putes Ni Soumises-互动-5442#
- 广告品牌： Ni Putes Ni Soumises
- 发布日期： 2010-03-15
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
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In this case, you can't do anything for her. But if it is happening to your sister, your neighbour, or a friend, there is something you can do.
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