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夜总会
案例简介：Orange 继续与 Publicis Conseil 讲述其故事，并根据其广泛的内容推出了一场新的活动。 随着 Orange 上丰富的内容，你将不再是被宠坏的人，而是破坏者。 如今，试图避免剧透是一场真正的噩梦。 不要在没有谈论最新电视剧的情况下与朋友聊天，或者自豪地发现你绝对必须比其他人看/听/读的最热门的新东西。 通过这种新的说法，该品牌旨在表明，由于橙色电视上丰富的内容, 整个家庭现在都可以找到他们想要的东西，并在其他人之前更新，可以看到最新的电视连续剧/节目、最新的电影和最大的体育赛事。 新的竞选活动于 9月底在电视上启动，由马丁 · 卡琳娜制作了三部电影, 橙色家庭的母亲利用橙色电视的力量来破坏。 然后，该活动与该家庭的其他成员一起在数字频道和广告牌、媒体和销售点展开，在 14 点宣传当前的 Canal + 基本报价。 90/月，无需参与，专为橙色光纤宽带客户。 两部关于破坏权力的新电影将于 10月5日在数字频道上映，家庭的女儿和父亲将成为焦点。
夜总会
案例简介：Orange continues to tell its story with Publicis Conseil and launches a new campaign based on its wide content offer. With the richness of content available on Orange, you will no longer be the spoiled but the spoiler. Nowadays, trying to avoid spoilers is a real nightmare. Not a chat with friends without talking about the latest TV series, or be proud to found the hottest new thing that you absolutely have to watch/listen/read before anyone else does. With this new speaking, the brand aims to show that thanks to the richness of content available on Orange TV, the whole family can now find what they are looking for and be up to date before anyone else, with access to the latest TV series/show, newest films and biggest sporting events. The new campaign launches/ has been launched on TV at the end of September with three films made by Martin Kalina, where the mother of the Orange family takes advantage of the power to spoil thanks to Orange TV. The campaign then rolls out with the other members of the family on digital channels and billboards, in the press and at/on points of sale, promoting the current Canal + Essential offer at €14.90/month without engagement, exclusively for Orange Fibre Broadband customers. Two new films about the power to spoil will launch from the 5th October on digital channels, with the daughter and father of the family taking centre stage.
Night Club
案例简介：Orange 继续与 Publicis Conseil 讲述其故事，并根据其广泛的内容推出了一场新的活动。 随着 Orange 上丰富的内容，你将不再是被宠坏的人，而是破坏者。 如今，试图避免剧透是一场真正的噩梦。 不要在没有谈论最新电视剧的情况下与朋友聊天，或者自豪地发现你绝对必须比其他人看/听/读的最热门的新东西。 通过这种新的说法，该品牌旨在表明，由于橙色电视上丰富的内容, 整个家庭现在都可以找到他们想要的东西，并在其他人之前更新，可以看到最新的电视连续剧/节目、最新的电影和最大的体育赛事。 新的竞选活动于 9月底在电视上启动，由马丁 · 卡琳娜制作了三部电影, 橙色家庭的母亲利用橙色电视的力量来破坏。 然后，该活动与该家庭的其他成员一起在数字频道和广告牌、媒体和销售点展开，在 14 点宣传当前的 Canal + 基本报价。 90/月，无需参与，专为橙色光纤宽带客户。 两部关于破坏权力的新电影将于 10月5日在数字频道上映，家庭的女儿和父亲将成为焦点。
Night Club
案例简介：Orange continues to tell its story with Publicis Conseil and launches a new campaign based on its wide content offer. With the richness of content available on Orange, you will no longer be the spoiled but the spoiler. Nowadays, trying to avoid spoilers is a real nightmare. Not a chat with friends without talking about the latest TV series, or be proud to found the hottest new thing that you absolutely have to watch/listen/read before anyone else does. With this new speaking, the brand aims to show that thanks to the richness of content available on Orange TV, the whole family can now find what they are looking for and be up to date before anyone else, with access to the latest TV series/show, newest films and biggest sporting events. The new campaign launches/ has been launched on TV at the end of September with three films made by Martin Kalina, where the mother of the Orange family takes advantage of the power to spoil thanks to Orange TV. The campaign then rolls out with the other members of the family on digital channels and billboards, in the press and at/on points of sale, promoting the current Canal + Essential offer at €14.90/month without engagement, exclusively for Orange Fibre Broadband customers. Two new films about the power to spoil will launch from the 5th October on digital channels, with the daughter and father of the family taking centre stage.
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Night Club
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