本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
Gucci: 现在让女孩梦想成真
案例简介:
Gucci: 现在让女孩梦想成真
案例简介:
Gucci: Let Girls Dream by The Big Now
案例简介:
Gucci: Let Girls Dream by The Big Now
案例简介:
Gucci: 现在让女孩梦想成真
暂无简介
Gucci: Let Girls Dream by The Big Now
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
A website to support a gender-equal future, envisioned by the #LetGirlsDream campaign for Gucci's Chime for Change.Founded by Gucci in 2013, ‘Chime for Change’ is a global campaign to convene, unite and strengthen the voices speaking out for gender equality, and has raised over $15 million to help fund 430 projects in 89 different countries, supporting more than 570,000 women and girls globally.This year, the aim was to encourage women, girls and young people around the world to share their dreams and visions for the future: #LetGirlsDream helps bring this aim to life, in coordination with the animated short film Sitara (“star”) made by Academy Award-winning director Sharmeen Obaid-Chinoy.Low, a division of The Big Now(part of Dentsu Aegis Network), created an immersive digital experience for Chime for Change inspired by the short film. On letgirlsdream.org, each dream is written on a paper airplane which flies away and transforms into a star, becoming part of an explorable and ever-expanding sky.For every star there is a woman or girl, and for every woman or girl, a dream that she is not afraid to express.CreditsAgency: Low (a division of The Big Now / Dentsu Aegis Network)Creative supervisor: Elisabetta BalconiChief Digital Officer: Diego VurroUX Lead: Alessandro VignocchiDigital Art Director: Margherita FortunaDigital Art Director: Jacopo LabuzCreative Technologist: Lorenzo CadamuroCreative Coder: Roberto BorghesiProject Manager: Rocco BeneventoProject Manager: Francesco Sportelli
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息