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苹果手表耐克
案例简介：执行 设计执行的真正挑战是在全新的产品中创造一种全新的跑步体验: Apple Watch Nike +。我们与耐克、苹果和跨职能开发团队携手合作。设计本质上是耐克的… 大胆，活跃，专注于运动。虽然大多数跑步手表都受到复杂数据过载的困扰，但我们的设计侧重于简单性，为普通人创造了第一款跑步手表，而不是奥运选手。这个想法和审美始于手表本身，但知情的广告，哦，数字体验和凯文 · 哈特的视频系列。 活动描述 跑步很难。世界上所有的数据并没有让它变得更容易。苹果手表 Nike + 的设计与众不同。这款手表现在是免费手机，专注于跑步体验，这正是你所需要的。设计基本上是耐克公司的，每一条信息都是为了激励和激励，总是保持应用程序、每月统计数据，只需点击一下就能运行。这个应用程序是关于让开的。只需点击并运行。需要额外的推动吗？你可以看到你和你的朋友是如何相处的。习惯的生物？试着匹配你最后一次跑步。它还允许您安排运行，识别您的进度，并使用 Siri。周日，有额外的动力，周日就可以做到，让世界各地的跑步者以 5k 的成绩参赛。这简直是完美的跑步伴侣。 战略 耐克 + 第一迭代是 10 年前与苹果合作创建的。通过合作在鞋子里放一个连接芯片，我们消除了对纸质地图的需求，并将成千上万的新跑步者带入了社区。今年的挑战？构建耐克标志性服务的一个版本，以最简单的界面满足所有跑步者的需求，从精英到初学者。就像纸质地图一样，我们必须摆脱不必要的东西。有经验的跑步者需要数据。Nike + 用户数据帮助我们将统计数据缩减为基本数据; 只有那些在运行时需要快速阅读和访问的数据。然而，对于初学者来说，数据本身并没有那么有意义或有动力。Qual research 和 Nike + 数据发现了简单情感参与的额外机会; 推动初学者跑步的方法，并让他们通过社区意识跑步。 概要 作为与耐克十年合作的一部分，我们一直在打造耐克 + 生态系统，帮助创建世界上最大的运营社区。在与苹果迅速发展的关系的推动下，耐克希望将他们的社区从数千万跑步者带到数亿人，让讨厌跑步的人少一点讨厌跑步。介绍 Apple Watch Nike +。 结果 在发布后的前 5 个月，耐克 + 社区通过苹果手表耐克 + 从 190 活跃用户中获得了 750 新用户, 平均 75% 的人每周都在恢复他们的跑步比赛。
苹果手表耐克
案例简介：Execution The real challenge of the design execution was to create an entirely new type of running experience in an entirely new product: The Apple Watch Nike+. We worked hand-in-hand with Nike, Apple and cross-functional development teams. The design is essentially Nike… bold, active, and focused on sport. While most running watches suffer from an overload of complicated data, we focused our design on simplicity, creating the first running watch for the average -- not the Olympic runner. The idea and the aesthetic started with the watch itself, but informed advertising, OOH, digital experiences and a video series with Kevin Hart. CampaignDescription Running is hard. All the data in the world doesn’t make it any easier. The Apple Watch Nike+ was designed to be different. The watch, now phone free, focuses on a run experience that’s just what you need. The design is essentially Nike and every message is designed to motivate and inspire, always keeping the app, monthly stats, and going on a run just one tap away.The app is all about getting out of the way. Just tap and run. Need an extra push? You can see how you stack up with your friends. A creature of habit? Try to match your last run. It also lets you schedule a run, recognizes your progress, and works with Siri. And on Sundays, there’s extra motivation with Just Do It Sundays, letting runners all over the world compete in a 5k. It’s quite simply the perfect running companion. Strategy Nike+ first iteration was created 10 years ago, in partnership with Apple. By partnering to put a connected chip in a shoe, we nixed the need for paper maps and brought thousands of new runners into the community. This year’s challenge? Build a version of Nike’s iconic service in a way that would address the needs of all runners, from elite to beginner, in the simplest of interfaces. Just like the paper map, we had to get rid of the non-essential. Experienced runners need data. Nike+ user data helped us pare back the stats to the essential; only those that need to be read and accessed quickly, when running. However, for beginner runners, data in itself isn’t as meaningful or motivating. Qual research and Nike+ data identified additional opportunities for simple emotional engagement; ways to nudge beginner runners, and keep them running through a sense of community. Synopsis Part of a decade long partnership with Nike, we have been building out the Nike+ ecosystem, helping create the worlds largest running community. Fueled by a burgeoning relationship with Apple, Nike wanted to take their community from tens of millions of runners to hundreds of millions and get people who hate running to hate it a little less. Introducing Apple Watch Nike+. Outcome •In the first 5 months from launch, the Nike+ community has gained 190K new users through the Apple Watch Nike + •From a base of 750K Active Users, on average 75% are coming back week after week to up their run game.
Apple Watch Nike
案例简介：执行 设计执行的真正挑战是在全新的产品中创造一种全新的跑步体验: Apple Watch Nike +。我们与耐克、苹果和跨职能开发团队携手合作。设计本质上是耐克的… 大胆，活跃，专注于运动。虽然大多数跑步手表都受到复杂数据过载的困扰，但我们的设计侧重于简单性，为普通人创造了第一款跑步手表，而不是奥运选手。这个想法和审美始于手表本身，但知情的广告，哦，数字体验和凯文 · 哈特的视频系列。 活动描述 跑步很难。世界上所有的数据并没有让它变得更容易。苹果手表 Nike + 的设计与众不同。这款手表现在是免费手机，专注于跑步体验，这正是你所需要的。设计基本上是耐克公司的，每一条信息都是为了激励和激励，总是保持应用程序、每月统计数据，只需点击一下就能运行。这个应用程序是关于让开的。只需点击并运行。需要额外的推动吗？你可以看到你和你的朋友是如何相处的。习惯的生物？试着匹配你最后一次跑步。它还允许您安排运行，识别您的进度，并使用 Siri。周日，有额外的动力，周日就可以做到，让世界各地的跑步者以 5k 的成绩参赛。这简直是完美的跑步伴侣。 战略 耐克 + 第一迭代是 10 年前与苹果合作创建的。通过合作在鞋子里放一个连接芯片，我们消除了对纸质地图的需求，并将成千上万的新跑步者带入了社区。今年的挑战？构建耐克标志性服务的一个版本，以最简单的界面满足所有跑步者的需求，从精英到初学者。就像纸质地图一样，我们必须摆脱不必要的东西。有经验的跑步者需要数据。Nike + 用户数据帮助我们将统计数据缩减为基本数据; 只有那些在运行时需要快速阅读和访问的数据。然而，对于初学者来说，数据本身并没有那么有意义或有动力。Qual research 和 Nike + 数据发现了简单情感参与的额外机会; 推动初学者跑步的方法，并让他们通过社区意识跑步。 概要 作为与耐克十年合作的一部分，我们一直在打造耐克 + 生态系统，帮助创建世界上最大的运营社区。在与苹果迅速发展的关系的推动下，耐克希望将他们的社区从数千万跑步者带到数亿人，让讨厌跑步的人少一点讨厌跑步。介绍 Apple Watch Nike +。 结果 在发布后的前 5 个月，耐克 + 社区通过苹果手表耐克 + 从 190 活跃用户中获得了 750 新用户, 平均 75% 的人每周都在恢复他们的跑步比赛。
Apple Watch Nike
案例简介：Execution The real challenge of the design execution was to create an entirely new type of running experience in an entirely new product: The Apple Watch Nike+. We worked hand-in-hand with Nike, Apple and cross-functional development teams. The design is essentially Nike… bold, active, and focused on sport. While most running watches suffer from an overload of complicated data, we focused our design on simplicity, creating the first running watch for the average -- not the Olympic runner. The idea and the aesthetic started with the watch itself, but informed advertising, OOH, digital experiences and a video series with Kevin Hart. CampaignDescription Running is hard. All the data in the world doesn’t make it any easier. The Apple Watch Nike+ was designed to be different. The watch, now phone free, focuses on a run experience that’s just what you need. The design is essentially Nike and every message is designed to motivate and inspire, always keeping the app, monthly stats, and going on a run just one tap away.The app is all about getting out of the way. Just tap and run. Need an extra push? You can see how you stack up with your friends. A creature of habit? Try to match your last run. It also lets you schedule a run, recognizes your progress, and works with Siri. And on Sundays, there’s extra motivation with Just Do It Sundays, letting runners all over the world compete in a 5k. It’s quite simply the perfect running companion. Strategy Nike+ first iteration was created 10 years ago, in partnership with Apple. By partnering to put a connected chip in a shoe, we nixed the need for paper maps and brought thousands of new runners into the community. This year’s challenge? Build a version of Nike’s iconic service in a way that would address the needs of all runners, from elite to beginner, in the simplest of interfaces. Just like the paper map, we had to get rid of the non-essential. Experienced runners need data. Nike+ user data helped us pare back the stats to the essential; only those that need to be read and accessed quickly, when running. However, for beginner runners, data in itself isn’t as meaningful or motivating. Qual research and Nike+ data identified additional opportunities for simple emotional engagement; ways to nudge beginner runners, and keep them running through a sense of community. Synopsis Part of a decade long partnership with Nike, we have been building out the Nike+ ecosystem, helping create the worlds largest running community. Fueled by a burgeoning relationship with Apple, Nike wanted to take their community from tens of millions of runners to hundreds of millions and get people who hate running to hate it a little less. Introducing Apple Watch Nike+. Outcome •In the first 5 months from launch, the Nike+ community has gained 190K new users through the Apple Watch Nike + •From a base of 750K Active Users, on average 75% are coming back week after week to up their run game.
苹果手表耐克
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Apple Watch Nike
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