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好好享受，很漂亮
案例简介：学分
好好享受，很漂亮
案例简介：Credits
Enjoy, it's beautiful
案例简介：学分
Enjoy, it's beautiful
案例简介：Credits
好好享受，很漂亮
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Enjoy, it's beautiful
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Enjoyment is imperfect. This statement is the main premise of 'Enjoy, it’s beautiful', the new project for KFC by PS21 creativity agency. The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste. 'In the advertising industry, we are used to seeing TV actors smiling at products as if they were telling a joke. Who eats while smiling? Who bites and chews with a picture-face? We all know that the more we enjoy something, the more ridiculous our faces become, and that's amazingly beautiful. This is the idea we want to share with the campaign, touching the audience with something basic as fried chicken', according to Víctor Blanco, executive creative director of PS21.
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