MGM Resorts International, parent brand to 27 resorts on the Las Vegas Strip and beyond, is launching the first brand campaign in the history of the company, based on the belief that humans are born with a need to be entertained. As home to some of the world’s most renowned live acts, restaurants, and concert events, the campaign will announce to the world that MGMRI has for one mission: to entertain the human race.'Welcome to the Show' reflects MGM’s shift from a hospitality and gaming company to a global entertainment brand and showcases the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.The campaign launched on-air at the Emmys and spans TV, Cinema, OOH, Print, Digital and Social. CreditsCreativeEric Silver, North American Chief Creative OfferTom Murphy & Sean Bryan, Chief Creative Officer, New YorkChris Mitton, Executive Creative DirectorNir Refuah, Executive Technology Creative DirectorDavid Moore, SVP Director of Brand Content​Carlos Wigle & Scott Cooney Creative DirectorsGeorge Katz & David Mashburn, Directors of DesignErika Hedgecock, Junior Art DirectorOlivia Simone, Copy WriterAccountDevika Bulchandani, President of McCann XBC, Managing Director of McCann New YorkScot Beck, Executive Account DirectorTessa Cosenza, Account DirectorMegumi Sasada, Account SupervisorChristine Clavio, Account ExecutiveStrategy/CommsDavid Broad, Head Of Communications StrategyDan Wilkos, Strategy DirectorAmanda Roselli, StrategistKenny Gold, Strategy Director, SocialProductionNathy Aviram, Chief Production OfficerAndrea Kaye, SVP Executive Integrated ProducerZoe Lynch, ProducerProject ManagementErika Richter, Senior Project ManagerCRAFT Production – OOH units Nathan Troester, Senior EditorChristian Maggiore, ProducerCRAFT Production – Printed OOH/StillTennille Martin, Print ProducerMGM Resorts International● Jim Murren, Chairman & Chief Executive Officer● Bill Hornbuckle, President● Corey Sanders, Chief Operating Officer● Lilian Tomovich, Chief Experience Officer/CMO● Kate Wik, SVP, Marketing Strategy● Nick Parks, VP, Marketing Strategy● Meagan Kitchen, Director, Marketing Strategy● Kayla Fiore, Specialist, Marketing StrategyMedia● Megan Estrada, VP, Media● Derek Schoen, Director, Media Innovation – Marketing Strategy● Paul Her-Sturm, Director, Optimization – Social Media & Guest Relations● Ericka Carr, Executive Director, Media – Marketing StrategySocial/Content● Bianca Chan-Shaw, VP, Social Engagement● Beverly Jackson, VP, Social Portfolio Strategy● Ericka Kurtz, Director, Brand – Social Media and Content Strategy● Jennifer Mitchell, Director, Brand – Social Media and Content Strategy● Kayla Johnson, Marketing and Social Media ManagerCreative Services/Internal Agency● Jessica Cipolla-Tario, SVP, Advertising & Content● Christopher Hume, SVP, Chief Creative Officer● Randy Boynton, VP, Client Services – Advertising & Content● Jennifer Cuny, VP, Advertising Operations● Anne Davis, Executive Creative DirectorInternal brandMichelle DiTondo, Chief HR OfficerMary Kelly, SVP, Talent & Organization EffectivenessKelley Tucky, Cross-Functional Business Communicator & CollaboratorRey Bouknight, Executive Director of Internal Brand and Engagement StrategyProduction – TV/OLV only, lead by MGM Resorts International’s Internal Creative AgencyDirector: Christopher Hume● Production Company: MGM Resorts International Internal Creative Agency● Editorial:● Editor: Jessey Riley● Executive Producer: May May Luong● Head of Production: Benjamin Stanigar● Assistant Editor: Alyxandra Press● Photography:● Director of Photography: Steven Green● Telecine: Apache Digital – Steve Rodriguez● Original Music Score: Greater Goods, North Hudson Music● VFX: Trollbäck+Company, Renderready – Al Heck