Jaguar and Spark44 has worked with multi-award-winning director William Bartlett on a collection of six films starring the New F-Type sports car.Bartlett won a Bafta for his work on SS-GBand has created the title sequences for James Bond movies Goldeneye, Tomorrow Never Diesand Spectre.The new films use innovative storytelling techniques and combine live-action and computer-generated images, allowing you, as the campaign says, to ‘Just Imagine’ the thrill of driving or sitting in a New Jaguar F-TypeCreditsJaguar Global Comms: Andy Hunt CookeJaguar Global Comms: Chas HallettJaguar Advertising Manager: David CarefullProduction Company: Framestore PicturesDirector: William BartlettProducer: Sian JenkinsProduction Manager: Emma HughesProduction Assistant: Noah EnhusCreative Agency: Spark44Global Chief Creative Officer: Brian FraserCreative Director: Lee AldridgeCreative Director: Sean DoyleCopywriter: Kristofer RichardsonArt Director: Miguel SoaresBusiness Director: Jon BuskSr. Account Director: Carrie-Ann WilkesAccount Manager: Emily BriscoeSr. Producer: Corin KiddyProduction Assistant: Lee O’Hare