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斋月卡里姆
案例简介：对于那些不熟悉这个伊斯兰支柱的人来说，这是一个月的禁食，所有观察力强的穆斯林都在这样做。黎明 (fajr) 和日落 (maghrib) 之间不允许吃饭、喝酒和吸烟。我们必须为 Nando 开发一个通用的地点，在这个神圣的月份运行。 斋月可能是一年中最宗教的伊斯兰节日之一，通常为这个节日做的任何广告都是非常安全的，以免冒犯任何人。这激起了我们以斋月的精神制作一则广告，它将在混乱中脱颖而出，一则广告将会给人们带来微笑，不管他们碰巧在世界的哪个地方庆祝神圣的斋月。 创建一个简单的地点，将记录在那些禁食的人的脑海中。一个每天当他们等待太阳落下以打破他们的速度时会跳进他们脑海的地方。 这一次，穆斯林被认为有幽默感。该广告以病毒的形式发布，并很快在世界各地的伊斯兰博客和网站上发布。除了一两个人的一些例外，反馈非常积极。成千上万的人通过互联网观看了该广告，并在该地区获得了好评。它还赢得了中东的第一枚金牌
斋月卡里姆
案例简介：For those not familiar with this Islamic pillar it's a month of fasting practiced by all observant Muslims. Eating, drinking and smoking are not allowed between dawn (fajr) and sunset (maghrib). We had to develop a generic spot for Nando's that would run during this Holy Month. Ramadan is probably one of the most religious Islamic holidays of the year and usually any advertising done for this holiday is extremely safe in order not to offend anyone. This stirred us to produce an ad in the spirit of Ramadan that would stand out amongst the clutter and an ad that would put a smile on peoples faces no matter where in the world they happen to be celebrating the Holy Month of Ramadan. Create a simple spot that will register in the minds of those who are fasting. A spot that will jump into their heads everyday as they wait for the sun to set in order to break their fast. For once, Muslims were seen to have a sense of humor. The ad was released virally and soon made its way on Islamic blogs and websites around the world. The feedback was hugely positive bar a few exceptions from one or two people. The ad was viewed by thousands of people over the Internet and has already received acclaim in the region. It also won the Middle East's first Gold Epica
Ramadan Kareem
案例简介：对于那些不熟悉这个伊斯兰支柱的人来说，这是一个月的禁食，所有观察力强的穆斯林都在这样做。黎明 (fajr) 和日落 (maghrib) 之间不允许吃饭、喝酒和吸烟。我们必须为 Nando 开发一个通用的地点，在这个神圣的月份运行。 斋月可能是一年中最宗教的伊斯兰节日之一，通常为这个节日做的任何广告都是非常安全的，以免冒犯任何人。这激起了我们以斋月的精神制作一则广告，它将在混乱中脱颖而出，一则广告将会给人们带来微笑，不管他们碰巧在世界的哪个地方庆祝神圣的斋月。 创建一个简单的地点，将记录在那些禁食的人的脑海中。一个每天当他们等待太阳落下以打破他们的速度时会跳进他们脑海的地方。 这一次，穆斯林被认为有幽默感。该广告以病毒的形式发布，并很快在世界各地的伊斯兰博客和网站上发布。除了一两个人的一些例外，反馈非常积极。成千上万的人通过互联网观看了该广告，并在该地区获得了好评。它还赢得了中东的第一枚金牌
Ramadan Kareem
案例简介：For those not familiar with this Islamic pillar it's a month of fasting practiced by all observant Muslims. Eating, drinking and smoking are not allowed between dawn (fajr) and sunset (maghrib). We had to develop a generic spot for Nando's that would run during this Holy Month. Ramadan is probably one of the most religious Islamic holidays of the year and usually any advertising done for this holiday is extremely safe in order not to offend anyone. This stirred us to produce an ad in the spirit of Ramadan that would stand out amongst the clutter and an ad that would put a smile on peoples faces no matter where in the world they happen to be celebrating the Holy Month of Ramadan. Create a simple spot that will register in the minds of those who are fasting. A spot that will jump into their heads everyday as they wait for the sun to set in order to break their fast. For once, Muslims were seen to have a sense of humor. The ad was released virally and soon made its way on Islamic blogs and websites around the world. The feedback was hugely positive bar a few exceptions from one or two people. The ad was viewed by thousands of people over the Internet and has already received acclaim in the region. It also won the Middle East's first Gold Epica
斋月卡里姆
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Ramadan Kareem
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Ramadan Kareem
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