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最令人沮丧的红包
案例简介：传统上，农历新年 (CNY) 活动都是关于家庭团聚和热情的节日问候，呼应了春节的情绪。今年，DDB中国集团改变了步伐，其灵感来自skittles的商标幽默感-受到全世界粉丝的赞誉和钦佩。中国的团队在中国最著名的节日中注入了Skittles品牌的精神，为利润丰厚的假期期间的订婚树立了标准。颠覆传统。在CNY期间，朋友和家人传统上用金钱交换纸张或数字红包以表达衷心的问候。今年，Skittles推出了一个令人沮丧的红包。这个红包不是点击一次就能解锁现金礼物，而是需要巨大的50,000次点击才能释放其同样史诗般的奖励: Skittles向在最快时间内完成这项壮举的竞争对手赠送了50,000元人民币。中国DDB为吃喝玩品制作的数字广告，类别为: 糖果、小吃。
最令人沮丧的红包
案例简介：Traditionally, Chinese New Year (CNY) campaigns are all about family reunions and warm festive greetings, echoing the spring festivals’ sentiments. This year, DDB China Group changed pace with a new idea inspired by Skittles’ trademark sense of humour – known and admired by fans worldwide. The team in China infused the Skittles brand spirit in China’s most prominent festival to set the bar for engagement during the lucrative holiday season. Turning tradition on its head. During CNY friends and family traditionally exchange paper or digital red packets with money to express their heartfelt greetings. This year, Skittles introduced a red packet with a rather frustrating difference. Instead of clicking once to unlock the cash gift, this red packet required a hefty 50,000 clicks to set free its equally epic reward: Skittles was giving away RMB50,000 to the competitor that completed the feat in the fastest time. Digital advertisement created by DDB, China for Skittles, within the category: Confectionery, Snacks.
The Most Frustrating Red Packet
案例简介：传统上，农历新年 (CNY) 活动都是关于家庭团聚和热情的节日问候，呼应了春节的情绪。今年，DDB中国集团改变了步伐，其灵感来自skittles的商标幽默感-受到全世界粉丝的赞誉和钦佩。中国的团队在中国最著名的节日中注入了Skittles品牌的精神，为利润丰厚的假期期间的订婚树立了标准。颠覆传统。在CNY期间，朋友和家人传统上用金钱交换纸张或数字红包以表达衷心的问候。今年，Skittles推出了一个令人沮丧的红包。这个红包不是点击一次就能解锁现金礼物，而是需要巨大的50,000次点击才能释放其同样史诗般的奖励: Skittles向在最快时间内完成这项壮举的竞争对手赠送了50,000元人民币。中国DDB为吃喝玩品制作的数字广告，类别为: 糖果、小吃。
The Most Frustrating Red Packet
案例简介：Traditionally, Chinese New Year (CNY) campaigns are all about family reunions and warm festive greetings, echoing the spring festivals’ sentiments. This year, DDB China Group changed pace with a new idea inspired by Skittles’ trademark sense of humour – known and admired by fans worldwide. The team in China infused the Skittles brand spirit in China’s most prominent festival to set the bar for engagement during the lucrative holiday season. Turning tradition on its head. During CNY friends and family traditionally exchange paper or digital red packets with money to express their heartfelt greetings. This year, Skittles introduced a red packet with a rather frustrating difference. Instead of clicking once to unlock the cash gift, this red packet required a hefty 50,000 clicks to set free its equally epic reward: Skittles was giving away RMB50,000 to the competitor that completed the feat in the fastest time. Digital advertisement created by DDB, China for Skittles, within the category: Confectionery, Snacks.
最令人沮丧的红包
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The Most Frustrating Red Packet
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