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可口可乐: 可乐就是可乐
案例简介:可口可乐今年对超级碗采取了低调的策略,这个动画点庆祝了多样性和团结。
可口可乐: 可乐就是可乐
案例简介:Coca-Cola has taken an understated tack for Super Bowl this year, with this animated spot celebrating diversity and unity.
Coca-Cola: A Coke is a Coke
案例简介:可口可乐今年对超级碗采取了低调的策略,这个动画点庆祝了多样性和团结。
Coca-Cola: A Coke is a Coke
案例简介:Coca-Cola has taken an understated tack for Super Bowl this year, with this animated spot celebrating diversity and unity.
可口可乐: 可乐就是可乐
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Coca-Cola: A Coke is a Coke
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Coca-Cola has taken an understated tack in their Super Bowl 2019 spot, which is set to air just before the national anthem, rather than during the game itself. Created by Wieden+Kennedy Portland, with playful animation courtesy of Psyop, the 60-second ad preaches a simple message of unity: a Coke is for everyone, no matter their race, status or beliefs. Over the course of the spot, a series of voices recite an original poem, inspired by quotes from Andy Warhol's 1975 book, The Philosophy of Andy Warhol, in which he famously noted "a Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking."
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