Simple x Little Mix SNAP AD 1 Wipe drop|短视频|广告营销案例【ADGuider广告指南】

简单的 x 小混合快照广告 1 擦滴

案例简介：TMW Unlimited 将少量混合置于新的简单广告活动的核心伦敦，2018年7月25日: 由 TMW 无限公司创建的联合利华护肤品牌 Simple 的新广告活动中，小 Mix 的迷人女孩成为明星。作为获奖乐队和联合利华合作的一部分，该活动还包括推出限量版的简单产品组合系列，以及与 Superdrug 的内容合作伙伴关系。 20 秒的广告让限量版包装栩栩如生。它以 Jade 、 Perrie 、 Leigh-Anne 和 Jesy 为特色，他们尝试不同的外表，一路上不断改变他们的想法，在他们进行一些有趣的比较和碰撞时把事情混合起来。然后玉有一个非常充满活力的唇彩阴影的灾难。她的乐队成员在震惊和同情中停止了他们正在做的事情。对 Jade 来说幸运的是，Jesy 有一些简单的限量版小混合胶束湿巾来帮助清理错误。然后，所有乐队成员都使用简单限量版小混合系列中的不同产品，以一种既有效又对皮肤友好的方式去除化妆。 TMW Unlimited 还利用 Simple 和 Superdrug 之间的合作伙伴关系，通过关注皮肤健康的重要性和提供护肤技巧，为简单产品建立爱和信任。这包括 Superdrug 自己渠道的 Mix & Match 形式的更长形式的内容，这是一个 Mr 和 Mrs 风格的测验, 这将测试当涉及到他们的护肤和美容程序时，这些小混搭乐队成员对彼此了解多少。内容包括一部经过编辑的 2-3 分钟的电影，以及一些 Instagram 故事的独家剪辑。联合利华品牌经理萨宾 · 诺尔德克 (Sabine Noeldeke) 表示: “TMW Unlimited 的新活动非常适合针对 16 至 34 岁女性的核心受众，使品牌更具相关性，并赋予其可谈性。同时利用简单的品牌价值，即对皮肤友好和有效。” 来自 TMW Unlimited 的露西 · 伯特说: “将世界上排名第一的女孩乐队和英国排名第一的护肤品牌相匹配，会带来一些简单而真正的突出之处, 并真正帮助消费者与之联系。我们迫不及待地想看看粉丝们的反应。" 该活动于 7月25日中断，在数字频道上运行了三个月，包括视频种子、 Instagram 、 Snapchat 、户外和店内。

简单的 x 小混合快照广告 1 擦滴

案例简介：TMW Unlimited puts Little Mix at the heart of new Simple ad campaign London, 25th July 2018: The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by TMW Unlimited. Part of a tie-up between the award-winning band and Unilever, the activity also involves the launch of a Limited Edition Little Mix range of Simple products, and a content partnership with Superdrug. The 20-second ad brings the Limited Edition packaging to life. It features Jade, Perrie, Leigh-Anne and Jesy as they experiment with different looks, constantly changing their minds along the way, mixing things up as they have some fun comparing and clashing their looks. Then Jade has a mishap with a very vibrant shade of lipgloss. Her bandmates stop what they’re doing in shock and sympathy. Luckily for Jade, Jesy has some Simple Limited Edition Little Mix Micellar Wipes to help clean up the mistake. Then all the band members use different products in the Simple Limited Edition Little Mix range to remove their makeup in a way that is effective as well as being kind to their skin. TMW Unlimited is also leveraging a partnership between Simple and Superdrug to build love and trust for the Simple products by focusing on the importance of skin health and providing skincare tips. This involves longer-form content for Superdrug’s own channels in the shape of Mix & Match, a Mr and Mrs-style quiz, which will test how much the Little Mix bandmates know about each other when it comes to their skincare and beauty routines. Content includes an edited 2-3-minute film, and some exclusive cutdown edits for Instagram stories. Sabine Noeldeke, Brand Manager at Unilever, said: “TMW Unlimited’s new campaign is perfect for targeting our core audience of women aged 16 to 34, making the brand more relevant and giving it talkability, while tapping into Simple’s brand values of being kind to skin as well as effective.” Lucy Burt from TMW Unlimited, said: “Matching the world’s number one girl band and the UK’s number one skincare brand has resulted in something that is going to give Simple true standout, and really help consumers connect with it. We can’t wait to see the reaction from fans.” The campaign breaks on July 25th and runs for three months on digital channels including video seeding, Instagram, Snapchat, out-of-home and in store.