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美国邮政服务: 麦肯纽约最大的礼物
案例简介:
美国邮政服务: 麦肯纽约最大的礼物
案例简介:
US Postal Service: Biggest Gift by McCann New York
案例简介:
US Postal Service: Biggest Gift by McCann New York
案例简介:
美国邮政服务: 麦肯纽约最大的礼物
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US Postal Service: Biggest Gift by McCann New York
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This year’s holiday campaign by McCann New York brings the idea of gifts being memories and special moments to life by featuring the heart-warming story of a boy and small gift that makes his holiday complete.The TV campaign, will be accompanied by Print, Radio, Digital, Social, PR, Display Media, Mobile and Paid Search.The spot emphasizes USPS’ reliability and timeliness during the busiest time of year and continues to leverage the Priority: You platform and message, with a nod to the new Informed Delivery feature. Informed Delivery allows senders to digitally preview their household’s incoming mail, currently provided for letter-sized mailpieces that are processed through USPS’ automated equipment. The voice-over is the United States Postal Service Postmaster General, Megan Brennan and the main character is Jeremy Maguire, a recurring character from Modern Family. This was a joint effort by MRM//McCann (Digital/DM), Weber Shandwick (PR & Social), Casanova (Hispanic), UM (Media).CreditsAgency: McCann New York Tom Murphy, Chief Creative OfficerChris Mitton, Executive Creative DirectorNir Refuah, Executive Creative DirectorEJ Lee, Creative DirectorJoey Monteverde, Creative DirectorNathy Avarim, Chief Production OfficerDonna McCracken, Senior ProducerSara Ward, Senior ProducerKevin Scher, Executive Business DirectorLaura Decker, Group Account DirectorRik Koletar, Account DirectorChristina Rizzo, Account SupervisorMercedes Ward, Account ExecutiveCornelia Sullivan, Assistant Account ExecutiveAnna Andreis, Strategy DirectorJacklyn Baillergeon, StrategistCollin Peters, StrategistProduction Company: Hungry ManDirector: Bryan BuckleyEditorial Company: Big SkyEditor: Chris FranklinVFX Supervisor: Ryan SearsSound: Sonic UnionSound Mixing: Paul WeissColor and finishing: Nice ShoesColorist: Chris Ryan
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