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救援电台: 救援仍在继续
案例简介：在黎巴嫩，有 200,000 名外籍家庭佣工。成千上万的人受到身体和性虐待，经常被锁起来，不让他们离开雇主的家，这使得慈善机构无法联系到他们。在成功发布后，救援继续进行更大规模的活动，使用精心制作的家庭故事和声音，为该地区的类似广告创造真实的表现。他们伪装成典型的针对女性的广告，闯入雇主的家，传递我们的秘密信息，这场运动继续拯救生命。
救援电台: 救援仍在继续
案例简介：In Lebanon, there are 200,000 foreign domestic workers. Thousands are physically and sexually abused, often locked up and prevented from leaving their employers' homes, making it impossible for charities to reach them. After a successful launch, the rescue continued with a bigger campaign using stories and sounds of home carefully crafted to create an authentic representation of similar ads in the region. Disguised as typical ads targeting women, they broke into employers' homes, delivering our secret message, and the campaign continues to save lives.
Rescue Radio: The Rescue Continues
案例简介：在黎巴嫩，有 200,000 名外籍家庭佣工。成千上万的人受到身体和性虐待，经常被锁起来，不让他们离开雇主的家，这使得慈善机构无法联系到他们。在成功发布后，救援继续进行更大规模的活动，使用精心制作的家庭故事和声音，为该地区的类似广告创造真实的表现。他们伪装成典型的针对女性的广告，闯入雇主的家，传递我们的秘密信息，这场运动继续拯救生命。
Rescue Radio: The Rescue Continues
案例简介：In Lebanon, there are 200,000 foreign domestic workers. Thousands are physically and sexually abused, often locked up and prevented from leaving their employers' homes, making it impossible for charities to reach them. After a successful launch, the rescue continued with a bigger campaign using stories and sounds of home carefully crafted to create an authentic representation of similar ads in the region. Disguised as typical ads targeting women, they broke into employers' homes, delivering our secret message, and the campaign continues to save lives.
救援电台: 救援仍在继续
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Rescue Radio: The Rescue Continues
暂无简介
基本信息
- 广告战役： #Sawa Mninjah-广播-09a6#
- 广告品牌： Sawa Mninjah
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 音频
- 广告语言： 阿拉伯语
- 媒介平台： 网络
- 获得奖项：
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