A cocktail of two iconic Italian exports – Federico Fellini and Campari – the bittersweet red aperitif is emulating the work of the cinema pioneer in the first-ever short film to use artificial intelligence to bring the creative genius of Fellini to life. Created by ad agency Wunderman Thomson, it marks the return of Campari Red Diaries, a series of short films that illustrate that ‘every cocktail tells a story’. Set in the heart of Rome, the short movie will explore Fellini’s life and dreams. Directed by Maximilian Niemann, to help them define what could or could not be perceived as ‘Felliniesque’, the team quizzed original members of Fellini’s crew, who provided key insights on the maestro’s oeuvre.This included Fellini’s camera operator Blasco Giurato (The Clowns, 1970), his three-time Oscar-winning set designer Dante Ferretti (Orchestra Rehearsal, 1978; City of Women, 1980; And the Ship Sails On, 1983; Ginger and Fred, 1986; The Voice of the Moon, 1990) and Luigi Piccolo, director of Sartoria Farani, a renowned Italian tailor shop, which holds restored costumes from some of Fellini’s greatest films including Satyricon (1969), The Clowns (1970) and Amarcord (1973). Francesca Fabbri Fellini, Fellini’s niece, was also involved in the project from the start.The Felliniesque experts worked with production and innovation studio Unit9, which used artificial intelligence tools to unearth, explore and develop Fellini’s creative genius.A collaboration between human and artificial intelligence, the project showcases how the sentimental and the rational, the emotional and the data-driven can come together to create a brand-new piece of art.Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to continue the legacy of innovation and creativity set out by its founders, inspiring future generations and creatives across the globe to unlock their own passions.CreditsDOCUMENTARY KEY CREDITS Directors, Drea Cooper, Zackary Canepari Producers, Gary Kout, Harry Starkey-Midha Executive Producers, Adam DolmanEditor, Toby Conway-Hughes Director of Photography, Michael Paleodimos Composer, Matthew Joynt Assistant Producer, Joe YouensPresenter, CampariContributors, Francesca Fabbri Fellini, Anita Todesco, Professor Marcus du Sautoy Maximilian Niemann, Marc D’Souza, Dr. Emily L. Spratt, Hava Aldouby, Dante Ferretti, Andrea Munafo, Giulia Bonomelli SHORT FILM KEY CREDITS Director, Maximilian Niemann Producer, Harry Starkey-Midha Editor, Alex Burt Composer, Jascha ViehlDirector of Photography, Jalaludin Trautmann Costume Designer, Danielle Ciancio Production Designer, Laura Pozzaglio CAST Young Fellini, Simone Coppo Woman In Red, Neva Leoni Admiral, Hal Yamanuochi Woman In Fur/Lioness, Cetty Arancio Laughing Woman/Peacock, Evelina Meghnagi Penguins, Luca Massaro, Valerio Malorni, Pietro Romano Elephant, Zagor Borghesi Band Musicians, Marco Carboni, Giancarlo Greco, Gebremeskek D Yemane Clowns, Ilaria Cecere, Francesco Rivista Barman, Vincenzo Iantorno Old Fellini, Mariano Aprea Fellini’s Assistant, Nav Ghotra DIGITAL PRODUCTION / AI DEVELOPMENTCreative Director, Maximilian NiemannProject Director, Marc D’Souza Executive Producer, Martino ButtiProducer, Yi Nong DongProject Manager, Piotr PrzygodaCreative Concept, Davide BiancaScreenwriter, Eros TumbarelloTechnical Lead, Andrew Oaten Technical Director, Maciej Zasada Art Director, Karol GorecznyUX Designer, Matt SilversteinSound Development, Jascha Viehl3D Director, Sandeep KamalPROJECT CREDITS Creative agency, WT Production & Artificial Intelligence Development, UNIT9 Global PR Strategy, Hill+Knowlton Strategies Digital Creative Agency, We Are Social Photography, FM