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EA FIFA 15: 足球的苦甜味道
案例简介：Wieden Kennedy Amsterdam在这部酷炫的电影中，将梅西的眼泪变成了巧克力棒，以发行新的FIFA游戏。
EA FIFA 15: 足球的苦甜味道
案例简介：Wieden+Kennedy Amsterdam turns Messi's tears into chocolate bars in this cool film for the new FIFA game release.
EA FIFA 15: The Bitter-Sweet Taste of Football
案例简介：Wieden Kennedy Amsterdam在这部酷炫的电影中，将梅西的眼泪变成了巧克力棒，以发行新的FIFA游戏。
EA FIFA 15: The Bitter-Sweet Taste of Football
案例简介：Wieden+Kennedy Amsterdam turns Messi's tears into chocolate bars in this cool film for the new FIFA game release.
EA FIFA 15: 足球的苦甜味道
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EA FIFA 15: The Bitter-Sweet Taste of Football
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We're at the point in the football season when emotions are high in fans and players alike, but none more so than Lionel Messi in this great new film created by Wieden+Kennedy Amsterdam to plug the new FIFA 15 game release.The 90-second film, directed by Imperial Woodpecker's Mark Zibert, sees the Barcelona superstar’s feelings captured, collected and transformed into chocolate bars to savour the often bitter-sweet taste of the game.“Football is bitter sweet. One moment you are crying the sweet tears of victory, and the next, you are crying the bitter tears of defeat," explains Wieden+Kennedy Amsterdam creative director, David Smith. "So what better way to show the emotion of football than to make a chocolate bar from the tears of Lionel Messi? A man who feels football more than any other man in the world."
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