To celebrate the 90th anniversary of the Macy's Thanksgiving Day Parade, BBH New York has created a heartwarming spot for the retailer that tells the story of a man who has visited the annual parade every year since he was a child. In the spot, which is set in the 1920s when the parade first began, a Santa Claus balloon towering over the streets of New York City looks down and winks at a young boy he sees smiling up at him. Every year after that, the boy returns to that same spot to smile at Santa Claus when he passes by during the parade. When the man becomes elderly and can no longer make it out to the parade, the Santa Claus balloon flies away from the parade to find his old friend and say hello.CreditsCreative Chairman: John PatroulisChief Creative Officer: Ari WeissCopywriter / Creative Director: Hemant Anant JainCreative Director: Shannon McGlothinHead of Content Production: Kate MorrisonExecutive Content Producer: Abbie NoonHead of Business Affairs: Sean McGeeGlobal Chief Strategy Officer: Sarah WatsonGroup Strategy Director: Samantha CescauGlobal Business Director: Jill CavanaghAccount Director: Jennifer SunbergProduction Company: Biscuit FilmworksDirector: Noam MurroDP: Simon DugganExecutive Producer: Rick JarjouraProducer: Charlotte WoodheadHead of Production: Shawn LacyEditing House: Work EditorialExecutive Producer: Erica ThompsonProducer: Sari ResnickEditor: Stewart ReevesEditor Assistant: Adam WittenSound Design: Henry BoySound Mixing: Sound LoungeEngineer: Tom JucaroneMusic Company: Woodwork MusicComposer: Philip KayMusic Producer: Andy OskwarekVFX House: MPC NYManaging Director : Justin BruckmanExecutive Producer: Camila De BiaggiSenior Producer: Brendan KahnVFX Supervisor: Ashley Bernes2D Lead Artist: Amanda Amalfi3D Lead Artist: Andrew CohenColorist: Mark Gethin