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    The Burden短视频广告营销案例

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    负担

    案例简介:目标: 为帮助受虐待的未成年人的 Casa Do Menor 慈善机构接受捐赠。目标: 成年人,人数最多的媒体: 电视、印刷、InternetCasa Do Menor 是一个帮助巴西虐待和性虐待儿童的慈善机构。它提供医院医疗援助和学校教育,但最重要的是给他们一个家。这项运动的目标是让协会广为人知,提醒人们注意这个问题,并邀请他们捐款。 TVAn 被虐待的孩子是个孩子他们的婴儿期和童年被暴力杀害。电视节目的创意正是这样。一个在日常生活中,早餐时,在学校,在公园里,带着自己的尸体四处走动的孩子。如果谁虐待一个孩子,谁就杀死他的孩子。手代表虐待和施虐者。标题上写着 und给我脱衣服。对于互联网,我们已经在 www 的主页上调整了印刷活动。卡萨多诺。通过将鼠标传给年轻女孩,有可能剥去她所有的手,并在网上捐款。电视: 15.000 欧洲短跑: 5.000 欧洲运动显然旨在创造最广泛的意识目标可能。

    负担

    案例简介:Goal: to receive donations for the Casa Do Menor charity which assists abused minors.Target: adults, the highest number possibleMedia: TV, Print, InternetCasa Do Menor is a charity which helps ill-treated and sexually abused children in Brazil.It provides hospital medical assistance and school education but above all gives them a home.The objectives of the campaign were to make the association widely known, to alert people to this problem and invite them to make a donation.TVAn abused child is a child whose infancy and childhood have been killed violently.The creative idea for TV shows exactly this.A child who in every day life, atbreakfast, at school, in the park, takes his own dead body around with him.“Whoever abuses a child kills its childhood”PRINTFor print we have visualized a child completely covered by hands.The hands represent the abuse and the abuser.The title says “Undress me”.For Internet we have adapted the print campaign on the Home Page ofwww.casadomenor.itBy passing the mouse over the young girl, it is possible to strip her of all the hands and make a donation on line.Tv: 15.000 EurosPrint: 5.000 EurosThe campaign is obviously aimed at creating awareness of the widest target possible.

    The Burden

    案例简介:目标: 为帮助受虐待的未成年人的 Casa Do Menor 慈善机构接受捐赠。目标: 成年人,人数最多的媒体: 电视、印刷、InternetCasa Do Menor 是一个帮助巴西虐待和性虐待儿童的慈善机构。它提供医院医疗援助和学校教育,但最重要的是给他们一个家。这项运动的目标是让协会广为人知,提醒人们注意这个问题,并邀请他们捐款。 TVAn 被虐待的孩子是个孩子他们的婴儿期和童年被暴力杀害。电视节目的创意正是这样。一个在日常生活中,早餐时,在学校,在公园里,带着自己的尸体四处走动的孩子。如果谁虐待一个孩子,谁就杀死他的孩子。手代表虐待和施虐者。标题上写着 und给我脱衣服。对于互联网,我们已经在 www 的主页上调整了印刷活动。卡萨多诺。通过将鼠标传给年轻女孩,有可能剥去她所有的手,并在网上捐款。电视: 15.000 欧洲短跑: 5.000 欧洲运动显然旨在创造最广泛的意识目标可能。

    The Burden

    案例简介:Goal: to receive donations for the Casa Do Menor charity which assists abused minors.Target: adults, the highest number possibleMedia: TV, Print, InternetCasa Do Menor is a charity which helps ill-treated and sexually abused children in Brazil.It provides hospital medical assistance and school education but above all gives them a home.The objectives of the campaign were to make the association widely known, to alert people to this problem and invite them to make a donation.TVAn abused child is a child whose infancy and childhood have been killed violently.The creative idea for TV shows exactly this.A child who in every day life, atbreakfast, at school, in the park, takes his own dead body around with him.“Whoever abuses a child kills its childhood”PRINTFor print we have visualized a child completely covered by hands.The hands represent the abuse and the abuser.The title says “Undress me”.For Internet we have adapted the print campaign on the Home Page ofwww.casadomenor.itBy passing the mouse over the young girl, it is possible to strip her of all the hands and make a donation on line.Tv: 15.000 EurosPrint: 5.000 EurosThe campaign is obviously aimed at creating awareness of the widest target possible.

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