本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
回来就像你在
案例简介：6月14日，总统伊曼纽尔 · 马克龙宣布所有法国咖啡馆、餐厅和酒吧能够全面重新开业。 在长达11周的冠状病毒封锁之后，是时候庆祝法国国家运动的新赛季了: 出去，享受一杯黑咖啡，一杯红宝石，或者…… 一个巨无霸。因为是的，当然法国人喜欢鼠肉。但这个国家也是全球第二大赚钱的麦当劳市场。该品牌每天提供200万餐，在1400多家餐厅。所以，你可以想象有多少故事发生在那里。还有多少故事在重新开放时会发生。为了庆祝这个重要的时刻，麦当劳和巴黎DDB推出了一部60年代的电影，在国家电视台播出，就在马克龙总统的演讲之后。这部电影发生在一家空无一人的麦当劳餐厅，就在向公众开放之前。一个画外音开始说话。他的第一句话: '在这里，很快'。就像 “在这里，很快，所有这些人都会回到这里，在3个月后再次见面，再次享受乐趣，当然还会再次享受巨无霸。” 最终，麦当劳的著名签名 “来吧，就像你一样”，这成了一个特别的: “回来就像你一样”。法国DDB为麦当劳创作的电影广告，类别为: 食品。
回来就像你在
案例简介：On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac. Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening. To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech. The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’ It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’. Film advertisement created by DDB, France for McDonald's, within the category: Food.
Come Back As You Are
案例简介：6月14日，总统伊曼纽尔 · 马克龙宣布所有法国咖啡馆、餐厅和酒吧能够全面重新开业。 在长达11周的冠状病毒封锁之后，是时候庆祝法国国家运动的新赛季了: 出去，享受一杯黑咖啡，一杯红宝石，或者…… 一个巨无霸。因为是的，当然法国人喜欢鼠肉。但这个国家也是全球第二大赚钱的麦当劳市场。该品牌每天提供200万餐，在1400多家餐厅。所以，你可以想象有多少故事发生在那里。还有多少故事在重新开放时会发生。为了庆祝这个重要的时刻，麦当劳和巴黎DDB推出了一部60年代的电影，在国家电视台播出，就在马克龙总统的演讲之后。这部电影发生在一家空无一人的麦当劳餐厅，就在向公众开放之前。一个画外音开始说话。他的第一句话: '在这里，很快'。就像 “在这里，很快，所有这些人都会回到这里，在3个月后再次见面，再次享受乐趣，当然还会再次享受巨无霸。” 最终，麦当劳的著名签名 “来吧，就像你一样”，这成了一个特别的: “回来就像你一样”。法国DDB为麦当劳创作的电影广告，类别为: 食品。
Come Back As You Are
案例简介：On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac. Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening. To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech. The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’ It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’. Film advertisement created by DDB, France for McDonald's, within the category: Food.
回来就像你在
暂无简介
Come Back As You Are
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
