Volkswagen UK is launching a new campaign as it continues to promote its long-standing support of independent cinemas throughout the UK.The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.The first in the funny trio is ‘Mafia’, directed by Nick Gordon of Somesuch. ‘Mafia’ sees a gangster’s plans foiled by his Volkswagen’s remote journey planner, learning the hard way that his Volkswagen is “Not made for Hollywood. But happy to support independent cinemas.”It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.The campaign launches online on Friday 15 September with ‘Mafia’, and will also be showing in independent cinemas around the country. The following films ‘Finding Yourself’ and ‘Alien’ will be released in the coming months.CreditsChief Creative Officer: Ben PriestExecutive Creative Directors: Ben Tollett, Richard BrimCreative: Matt Gay & John LongAdditional Credits: Group Managing Director: Russell HopsonBusiness Director: Mike SternAccount Director: Matthew HarrisAccount Manager: Josh EdwardsAgency Producer: Louise RichardsonPlanner: Will GrundyMedia agency: MediacomMedia planner: Dee LevisonProduction company: SomesuchDirector: Nick GordonProducer: James WatersEditor: Rick Russell @ Final CutSoundtrack name and composer: Volkswagen Independent Cinema Idents by SoundtreePost-production: Swiss & Electric Theatre CollectiveAudio post-production: Sam Ashwell @ 750mphExposure: UK Independent Cinemas