After recently completing its merger with Virgin Airlines, Alaska Airlines has landed a new campaign, ‘Alaska Airlines: That’s How We Fly,’ created by Mekanism.Each spot in the campaign is designed to resolve a misconception people may have about the airline, from where they fly to in-air amenities. 'Lumberjack,' the first spot in the campaign, reminds flyers that Alaska Airlines goes to more destinations than just Alaska, and transports more than just lumberjacks – it actually connects the West Coast to the world with over 1,200 daily flights and its global partner network.‘FOMO’ and ‘Power Move’, two of the five new spots, showcase how in-seat power and free text/messaging shouldn’t be reserved solely for those flyers with status. They also state that finding inexpensive airfare shouldn’t mean your flight can’t be affordable and enjoyable.Mekanism and Alaska Airlines will release additional spots before the end of the month, speaking to value, global partners, and California travel.CreditsAlaska Brand TeamChief Commercial Officer: Andrew HarrisonVP, Marketing: Sangita WoernerManaging Director, Marketing & Advertising: Natalie BowmanDirector, Product Marketing: Elliott PesutMekanismPresident/CEO: Jason HarrisFounder/Executive Creative Director: Tommy MeansCreative Director: Hart RusenCreative Director: Laura WimerAssociate Creative Director: Andy CorbettJr. Copywriter: Caroline JohnsonChief Operating Officer: Mike ZlatoperManaging Director, Seattle: Lisa ZakroffSr. Brand Manager: Mellie LutzHead of Strategy, West: Jeremy DalyCommunications Strategy Director: John-James RichardsonHead of Production: Kati HaberstockProducer: Megan UbovichJunior Producer: Kara BelloEpic SignalDirector of Social Strategy: Josh DrudingSenior Social Strategist: Amy JonesCopywriter: Christina SemakArt Director: Joe NemecSenior Producer: Joey SegroveProduction Company: RESET ContentDirector: Vesa ManninenDOP: Chris MablyExecutive Producer: Deannie O'NeilEditorial: Cabin Editing CompanyEditor: Lucas SpauldingAssistant Editor: Brian MeagherProducer: Michelle DorschManaging Partner / EP - Carr SchillingVFX: The ShedManaging Director: Paul O'SheaTelecine: Katie JordanTelecine Producer: Amy RedfernFlame: Miles EssmillerCG: Yama Yuichiro, Mark WurtsMotion Graphics: Nhi VoVFX Producer: Brian FrielMusic: New MathManaging Partner/EP: Kala ShermanCreative Director: David WittmanComposer: Casey SmithMix/Sound Design: Lime StudiosMixer: Rohan Young, Mark MeyuhasEP: Susie BoyajanProducer: Kayla Phungglan