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Malaysia Merdeka马来西亚默迪卡 《A Special Little Place》
案例简介:
Malaysia Merdeka马来西亚默迪卡 《A Special Little Place》
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Malaysia Merdeka马来西亚默迪卡 《A Special Little Place》
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Description This year's Merdeka Day (or Malaysian Independence Day) was a special moment for many Malaysians, because of the recent change in government through the national elections that had seen a peaceful democratic transfer of power for the first time in six decades. How then to pay homage to Malaysia, with its diverse cultures, traditions, idiosyncrasies, and quirks - a nation of food, people and a never-say-die can-do attitude? What if we could gather all of them in one place, in miniature and all proudly Malaysian made. A Special Little Place features a miniature town headlining the many accomplishments of Malaysians across the years, from the declaration of independence to triumphs on the international stage when it came to sporting events, amongst others. From hawker food and late night mamak sessions, to just the simple act of helping a neighbour, the “Made in Malaysia” themed video was created to tell the stories of Malaysians, their achievements, creations and homegrown brands which was also a reflection of the self-belief and pride of Malaysians at large today. Film advertisement created by DDB, Malaysia for Digi, within the category: Electronics, Technology. Credits Advertising Agency: NagaDDB Tribal, Malaysia Executive Creative Director: Alvin Teoh Deputy Creative Director: Paul Lim Art Director: Zaheer Kaisar Copywriter: Naqib Nadhir Shamsuri Miniature Artist: Eddie Putera Director: Maurice Noone DoP: Simon Chin Production Company: Think Tank Productions Additional Credits: Jarrod Wai
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