Clouds Over Cuba|短视频|广告营销案例【ADGuider广告指南】

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古巴上空的云

案例简介：《乌云笼罩古巴》是一部纪念古巴导弹危机 50 周年的交互式多媒体纪录片。这部电影从 1959年卡斯特罗推翻巴蒂斯塔开始，一直持续到 1962年10月导弹被移除。功能包括 15 个专家访谈、 200 个相关文档和图像的档案，这些文档和图像链接到电影的时间线、移动同步、平板电脑优化和日历集成，这样你就可以参加 JFK 的秘密会议 “现场”, 50 年后。最后，一部 “如果？” 短片描绘了另一个 2012，其中危机升级为核战争。简要解释古巴上空的乌云是一部纪念古巴导弹危机 50 周年的互动纪录片，从 1959 古巴革命开始，一直持续到 1962年10月导弹被移除。一路上，用户被邀请通过包括 Sheldon M 在内的专家采访更深入地探索 15 个相关主题斯特恩是 JFK 总统图书馆的前历史学家，谢尔盖 · 赫鲁晓夫是苏联总理尼基塔 · 赫鲁晓夫的儿子。随着纪录片的展开，近 200 张档案照片、视频、文件和录音会自动添加到数字档案中，以便随时进一步审查。智能手机用户可以将他们的设备与电影连接起来，这样他们的移动档案就可以与纪录片播放同步。整整 50 年后，想关注危机 “现场” 的游客可以将肯尼迪记录的所有秘密 ExComm 会议导入他们的谷歌日历, 使他们能够在 13 天内 “参加” 会议。但是如果外交没有胜出呢？这部电影最终建立了另一个 2012，在这个中，危机升级为核战争。这部短片讲述了四个虚构角色的交织故事，每个角色都以自己的方式记住核战争的恐怖。在一周内，来自 129 个国家的游客每次访问网站平均花费 12 分钟。推特上的评论来自各种各样的地方 -- 军事历史学家、冷战历史学家、替代历史爱好者、纪录片学校和电影制作人、互动媒体专家, 数字故事讲述者 -- 对于不同的观众来说，故事和执行以不同的方式强大。讨论今天仍在继续。自发行以来，我们已经收到了来自 182 个国家的访问，互动电影将在波士顿的肯尼迪总统图书馆占据永久的位置。

古巴上空的云

案例简介：‘Clouds over Cuba’ is an interactive multimedia documentary commemorating the 50th anniversary of the Cuban Missile Crisis. The feature begins with Castro’s overthrow of Batista in 1959, and continues on until the missiles were removed in October 1962. Features include 15 expert interviews, a dossier of 200 related documents and images linked to the film's timeline, mobile sync, tablet optimisation, and calendar integration so you can attend JFK’s secret meetings ‘live’, 50 years later. Finally, a ‘What If?’ short film depicts an alternate 2012 in which the crisis had escalated into nuclear war. Brief Explanation Clouds over Cuba is an interactive documentary commemorating the 50th anniversary of The Cuban Missile Crisis, beginning with the 1959 Cuban revolution and continuing on until the missiles were removed in October, 1962. Along the way, the user is invited to explore 15 related topics in greater depth via expert interviews including Sheldon M. Stern, former historian at the JFK Presidential Library, and Sergei Khrushchev, son of Soviet Premier Nikita Khrushchev. As the documentary unfolds, nearly 200 archival photos, videos, documents and audio recordings are automatically added to a digital dossier for further review at any time. Smartphone users can link their devices with the film so their mobile dossiers sync with the documentary playback. Visitors who wanted to follow the crisis "live" exactly 50 years later could import all the secret ExComm meetings recorded by Kennedy into their Google calendars, enabling them to "attend" the meetings live over the 13 days. But what if diplomacy had not won out? The film ultimately builds to an alternate 2012 in which the Crisis escalated into nuclear war. This short film tells the intertwining story of four fictional characters who each remember the horrors of nuclear war in their own way. Within one week we had visitors from 129 countries spend an average of 12 minutes on the site per visit. Comments on Twitter came from a surprisingly wide variety of quarters—military historians, cold war historians, alternate history buffs, documentary film schools and filmmakers, interactive media specialists, digital storytellers—the story and execution were powerful in different ways for different audiences. And the discussions continue today. Since launch we've received visits from 182 countries, and the interactive film will take up a permanent place within the JFK Presidential Library in Boston.