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视觉识别阿尔茨海默病
案例简介：Nederland 努力提高人们对老年痴呆症和其他形式痴呆症的认识和资金。但形势严峻，争夺捐赠者的竞争从未像现在这样激烈。由于现有的风格缺乏情感和竞争优势，Studio Dumbar 设计了一种新的视觉识别。在与病人、家庭和护理人员会面以亲身体验疾病的影响后，我们开发了一种可立即识别的身份。新的标识是大胆和自信的。“消失点” 将痴呆症的影响视觉化，而一些人将它们视为光和希望的源泉。
视觉识别阿尔茨海默病
案例简介：Alzheimer Nederland works hard to raise awareness and funds for vital research into Alzheimer’s and other forms of dementia. But times are hard, and competition for donors has never been tougher. With the existing style lacking emotion as well as a competitive edge, Studio Dumbar designed a new visual identity. Having met patients, families and carers to experience the impact of the disease first-hand, we developed an instantly recognisable identity. The new logotype is bold and confident. The ‘vanishing points’ visualise the effects of dementia, while some people see them as a source of light and hope.
Visual Identity Alzheimer Nederland
案例简介：Nederland 努力提高人们对老年痴呆症和其他形式痴呆症的认识和资金。但形势严峻，争夺捐赠者的竞争从未像现在这样激烈。由于现有的风格缺乏情感和竞争优势，Studio Dumbar 设计了一种新的视觉识别。在与病人、家庭和护理人员会面以亲身体验疾病的影响后，我们开发了一种可立即识别的身份。新的标识是大胆和自信的。“消失点” 将痴呆症的影响视觉化，而一些人将它们视为光和希望的源泉。
Visual Identity Alzheimer Nederland
案例简介：Alzheimer Nederland works hard to raise awareness and funds for vital research into Alzheimer’s and other forms of dementia. But times are hard, and competition for donors has never been tougher. With the existing style lacking emotion as well as a competitive edge, Studio Dumbar designed a new visual identity. Having met patients, families and carers to experience the impact of the disease first-hand, we developed an instantly recognisable identity. The new logotype is bold and confident. The ‘vanishing points’ visualise the effects of dementia, while some people see them as a source of light and hope.
视觉识别阿尔茨海默病
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Visual Identity Alzheimer Nederland
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