People Park|短视频|广告营销案例【ADGuider广告指南】

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人民公园

案例简介：每年，大约有 270万只健康和可治疗的宠物在收容所接受安乐死，因为它们没有被收养。庇护所宠物项目于 2009年启动，是一项公共服务广告活动，旨在传播庇护所里的宠物是美好和可爱的, 鼓励潜在的收养者在获得 “新的最好的朋友” 时，把收容所视为第一个寻找的地方。 “广告引导观众参观 www.theshelterpetproject.org,在那里，他们能够从当地的收容所或救援团体中寻找宠物，阅读收养成功的故事，并了解关于宠物收养的有价值的信息。

人民公园

案例简介：Each year, approximately 2.7 million healthy and treatable pets are euthanized in shelters each year because they are not adopted. The Shelter Pet Project, launched in 2009, is a public service ad campaign focused on spreading the word that pets in shelters are wonderful and lovable, and encouraging potential adopters to consider the shelter as the first place to look when acquiring a “new best friend.” The ads direct audiences to visit www.theshelterpetproject.org, where they are able to search for a pet from a local shelter or rescue group, read adoption success stories and learn valuable information about pet adoption.