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国际残奥会委员会: 等待伟人
案例简介：
国际残奥会委员会: 等待伟人
案例简介：
International Paralympic Committee: Wait for the Greats
案例简介：
International Paralympic Committee: Wait for the Greats
案例简介：
国际残奥会委员会: 等待伟人
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International Paralympic Committee: Wait for the Greats
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基本信息
- 广告品牌： International Paralympic Committee
- 发布日期： 2020-08
- 行业领域： NGO , 公共事业
- 媒体类别： 短视频 , 微电影
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
With Tokyo 2020 now postponed until 2021, the IPC wanted to find another way to continue the momentum and keep the spotlight on Para athletes. The answer was to look forward to the greatness coming next year, but with a twist – showing it from the perspective of David Brown, the fastest fully blind sprinter in the world, running 100 metres in under 11 seconds, and a competitor at the London 2012 and Rio 2016 Paralympics. For 17 seconds, we experience the world as David did during the men’s 100 metres T11 final in Rio – the sounds of the crowd, in-race commentary from Jerome Avery, David’s guide runner, as well as David’s feelings. The whole time, the screen is almost totally black, to give viewers an idea of the extent of vision impairment experienced by T11 competitors.
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