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金刚
案例简介：EntrySummary 乐高的最终目的是激励和发展儿童创造性地思考，系统地推理和释放他们的潜力，赋予他们塑造未来的能力。该品牌相信在产品之外开创新的游戏方式，这样孩子们就可以探索他们无限想象力的无限可能性。为了传达乐高的 2018 个全球大师品牌 “构建更大的思维”，我们制作了这个广告来展示拥有无限想象力的儿童的观点, 那些可以超越日常生活的人，把他们的环境变成壮观的乐趣。我们利用他们家里平凡物品的视觉效果，乐高在其中扮演着关键角色，作为一种工具，可以扩展他们的想象力。乐高鼓励他们发展新的思考自己和世界的方式，并帮助他们将平凡转变为非凡。
金刚
案例简介：EntrySummary LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential, empowering them to shape their future. The brand believes in pioneering new ways of play beyond the products so that children can explore the endless possibilities of their limitless imagination. To communicate LEGO’s 2018 global master brand, “Building Bigger Thinking”, we created this ad to illustrate the points of view of children with limitless imagination, those who can see beyond the everyday and transform their environment into spectacular fun. We utilize the visual of mundane objects in their household where LEGO plays a key role as a tool that can expand their imagination. LEGO encourages them to develop new ways of thinking about themselves and the world, and help them transform the ordinary into the extraordinary.
King Kong
案例简介：EntrySummary 乐高的最终目的是激励和发展儿童创造性地思考，系统地推理和释放他们的潜力，赋予他们塑造未来的能力。该品牌相信在产品之外开创新的游戏方式，这样孩子们就可以探索他们无限想象力的无限可能性。为了传达乐高的 2018 个全球大师品牌 “构建更大的思维”，我们制作了这个广告来展示拥有无限想象力的儿童的观点, 那些可以超越日常生活的人，把他们的环境变成壮观的乐趣。我们利用他们家里平凡物品的视觉效果，乐高在其中扮演着关键角色，作为一种工具，可以扩展他们的想象力。乐高鼓励他们发展新的思考自己和世界的方式，并帮助他们将平凡转变为非凡。
King Kong
案例简介：EntrySummary LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential, empowering them to shape their future. The brand believes in pioneering new ways of play beyond the products so that children can explore the endless possibilities of their limitless imagination. To communicate LEGO’s 2018 global master brand, “Building Bigger Thinking”, we created this ad to illustrate the points of view of children with limitless imagination, those who can see beyond the everyday and transform their environment into spectacular fun. We utilize the visual of mundane objects in their household where LEGO plays a key role as a tool that can expand their imagination. LEGO encourages them to develop new ways of thinking about themselves and the world, and help them transform the ordinary into the extraordinary.
金刚
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King Kong
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基本信息
- 广告战役： #DKSH (Thailand) Ltd.-平面-ab410#
- 广告品牌： DKSH (Thailand) Ltd.
- 发布日期： 2000
- 行业领域： 互联网服务 , 游戏
- 媒体类别： 海报/平面
- 广告语言： 泰语
- 媒介平台： 网络
- 获得奖项：
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