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Panera: 保持安全,由Goodby Silverstein & Partners留在室内
案例简介:
Panera: 保持安全,由Goodby Silverstein & Partners留在室内
案例简介:
Panera: Stay Safe, Stay Inside by Goodby Silverstein & Partners
案例简介:
Panera: Stay Safe, Stay Inside by Goodby Silverstein & Partners
案例简介:
Panera: 保持安全,由Goodby Silverstein & Partners留在室内
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Panera: Stay Safe, Stay Inside by Goodby Silverstein & Partners
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When Panera wanted to highlight its delivery service as an option through which homebound customers might still get fresh food, it wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.
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