本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Bud Light: 芝加哥FCB的圣帕特里克节酒瓶
案例简介：
Bud Light: 芝加哥FCB的圣帕特里克节酒瓶
案例简介：
Bud Light: St. Patrick's Day bottle by FCB Chicago
案例简介：
Bud Light: St. Patrick's Day bottle by FCB Chicago
案例简介：
Bud Light: 芝加哥FCB的圣帕特里克节酒瓶
暂无简介
Bud Light: St. Patrick's Day bottle by FCB Chicago
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
The last thing that springs to mind when someone mentions the dewy rolling hills and tranquil pastures of Ireland, is Bud Light. But this St. Patrick’s Day, the light beer brand is determined to take things seriously, with a bottle inspired by Ireland’s rich history and traditions.Designed by FCB/RED – the retail division of FCB Chicago – the bottle includes accurately translated Gaelic writing in place of the classic Bud Light banner, Celtic knots steeped in traditional Irish folklore and the original three-leafed shamrock instead of the incorrect four-leaf clover that’s so common today. Even the color of the bottle was inspired by the hue of the grass in the Killarney Hills. The exclusive bottles are available in select bars over the St. Patrick’s Day weekend.CreditsAgency: FCB/REDClient: Bud Light
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
