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厌倦了一天
案例简介：全球体验机构Huge与VoteEarlyDay.org合作，VoteEarlyDay.org是一个由非营利组织、企业、选举管理人员和创意人员组成的运动，致力于确保所有美国人都知道他们尽早投票的选择，发起了一场名为 “生病日” 的新运动。该活动由海报，数字，社交媒体，以及在IPG网络上分发的家庭广告。 该倡议与请病假休假的概念相结合，并鼓励人们通过采取 “病假日” 来提早投票，这是对普通术语的一种扭曲，以提出重要的观点，以便提早投票。该创意具有大胆的标题，令人沮丧的图像，并暗示了这次选举中最重要的问题，包括气候变化，平等和经济。
厌倦了一天
案例简介：Huge, a global experience agency, partnered with VoteEarlyDay.org, a movement of nonprofits, businesses, election administrators, and creatives working to ensure that all Americans know their options to vote early, to launch a new campaign, titled “sick OF IT day.” The campaign consists of posters, digital, social media, and out of home ads which are being distributed across the IPG network. The initiative plays with the concept of taking a sick day off from work and encourages people to vote early by taking a "sick OF IT day," a twist on the common term to raise an important point in order to vote early. The creative features bold headlines, distressed imagery with cues to the issues that are top of mind in this election including climate change, equality and the economy.
sick OF IT day
案例简介：全球体验机构Huge与VoteEarlyDay.org合作，VoteEarlyDay.org是一个由非营利组织、企业、选举管理人员和创意人员组成的运动，致力于确保所有美国人都知道他们尽早投票的选择，发起了一场名为 “生病日” 的新运动。该活动由海报，数字，社交媒体，以及在IPG网络上分发的家庭广告。 该倡议与请病假休假的概念相结合，并鼓励人们通过采取 “病假日” 来提早投票，这是对普通术语的一种扭曲，以提出重要的观点，以便提早投票。该创意具有大胆的标题，令人沮丧的图像，并暗示了这次选举中最重要的问题，包括气候变化，平等和经济。
sick OF IT day
案例简介：Huge, a global experience agency, partnered with VoteEarlyDay.org, a movement of nonprofits, businesses, election administrators, and creatives working to ensure that all Americans know their options to vote early, to launch a new campaign, titled “sick OF IT day.” The campaign consists of posters, digital, social media, and out of home ads which are being distributed across the IPG network. The initiative plays with the concept of taking a sick day off from work and encourages people to vote early by taking a "sick OF IT day," a twist on the common term to raise an important point in order to vote early. The creative features bold headlines, distressed imagery with cues to the issues that are top of mind in this election including climate change, equality and the economy.
厌倦了一天
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sick OF IT day
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基本信息
- 广告战役： #VoteEarlyDay.org-户外-d9b7#
- 广告品牌： VoteEarlyDay.org
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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