Adobe Photoshop - There's Magic Inside|短视频|广告营销案例【ADGuider广告指南】

Adobe Photoshop-里面有魔力

案例简介：执行 Photoshop 'there' s Magic inside '在 Facebook 上发布，我们的第一个社交帖子为用户提供了第一个可下载的互动层开始播放!为了进入下一个级别，玩家必须使用他们所有的 Photoshop 技能来解开这个谜。或者学习新的，包括 3D 建模和动作脚本。他们在 Facebook 上合作，分享技巧、技巧，甚至他们的原创作品，拼凑线索，并解锁故事的新部分。从一开始，我们就以创新的产品使用和引人注目的创意吸引了消费者 -- 这无疑让我们的用户群为我们戏剧性的 Facebook 直播活动感到兴奋,在活动快结束的时候发起的。粉丝们不得不 “蜂拥而至” 来释放进一步的线索，同时有机会与疯狂的国王接触! 战略 Photoshop 用户要求高质量的创意，Photoshop 的 “里面有魔法” 活动也不例外。为了推动更深入的参与，并留住更多的用户，我们创造了独特的数字体验，利用我们强大的社交追随者，使用 Facebook (7m +) 作为我们的主要讲故事渠道, 但是利用推特 (2.5m +) 和 Instagram (750 k) 来支持整个活动。我们开发了引人注目的平台特定内容，以推动游戏和社交互动，目标是与我们现有的社区建立更多的品牌亲和力。社交内容被付费媒体放大，以确保我们的信息通过每篇文章接触到更多的人。结果最后，超过 5,000 名玩家发现了一个被疯狂的国王分裂的王国的秘密。这次活动带来了超过 800 次约会，2500万次印象，超过 200万次观看我们的预告视频和 Facebook 现场表演。但最重要的是，Photoshop magic 成为我们的玩家现在可以每天使用的核心技能。成千上万的 Photoshop 操纵者成为 Photoshop 魔术师。Photoshop。里面有魔法。活动描述每天使用 Photoshop 创建数百万张图像。用户调整、切换、转换，甚至变形。备用轮胎变成六个包。六包变成十包。瞬间成为模因。但是 Photoshop 不仅仅是操纵。你几乎可以创造任何东西。从艺术到动画，它实际上是神奇的。那么你如何解锁 Photoshop 的力量。如何释放我们用户的创造潜力？你如何把 Photoshop 操纵器变成 Photoshop 魔术师？我们在 PHOTOSHOP 中创建了一个游戏。艺术家 Matteo Basini 的七个定制插图图像。超过千层的互动。一个充满谜语、谜题和神秘的神奇王国的令人难以置信的故事通过社交媒体被释放给我们专门的 Photoshop 用户。概要 Adobe 要求我们推动更深入的 Photoshop 参与，以帮助支持增加和保留创意云用户的更广泛的业务目标。我们相信，在创意产品高级功能方面更熟练的人更有可能继续订阅，因为他们将创意愿景付诸实践的能力不断增长。为了实现我们的目标，推动更深入的参与和保持现有的消费者关系，我们创建了一个高度视觉和刺激的产品 Photoshop 游戏, 并鼓励用户超越他们与品牌沟通的标准方式进行互动。这项运动是在 150,000 美元的预算范围内进行的。

Adobe Photoshop-里面有魔力

案例简介：Execution Photoshop ‘There’s Magic Inside’ was launched on Facebook and our first social post provided users their first downloadable interactive layer to begin playing! To move to the next levels players had to use all their Photoshop skills to unravel the mystery. Or learn new ones, including 3D modeling and ActionScripting. They collaborated on Facebook, sharing tips, tricks, and even their original artwork as they pieced together clues, and unlocked new parts of the story.From the start consumers we’re drawn in with our innovative use of product, and compelling creative – and this certainly got our user base excited for our theatrical Facebook Live event, launched towards the end of the campaign. Fans had to ‘flock to unlock’ to release further clues whilst having the opportunity to engage with the Mad King! Strategy Photoshop users demand high quality creative and Photoshop’s ‘There’s Magic Inside’ campaign was no exception. To drive deeper engagement, and retain more users, we created a unique digital experience to take advantage of our strong social following, using Facebook (7m+) as our primary storytelling channel, but utilizing Twitter (2.5m+), and Instagram (750k) to support the overall campaign. We developed compelling platform specific content to drive engagement, both in game and on social, with a goal to foster more brand affinity with our existing community. Social content was amplified with paid media to ensure our messaging reached more people with every post. Outcome In the end, over 5,000 players discovered the mystery of a kingdom divided by a king gone mad. The campaign resulted in over 800k engagements, 25 million impressions, and over 2 million views of our teaser video and Facebook Live performance. But most importantly, Photoshop magic became core skills that our players could now use every day. Thousands of Photoshop manipulators became Photoshop magicians. Photoshop. There’s magic inside. CampaignDescription Millions of images are created every day with Photoshop. Users tweak, toggle, transform, and even transmogrify. Spare tires become six packs. Six packs become ten packs. Moments become memes. But Photoshop is so much more than manipulation. You can create almost anything. From art to animation, it’s practically magic. So how do you unlock the power of Photoshop. How do you unleash the creative potential in our users? How do you turn Photoshop manipulators into Photoshop Magicians? We created a game INSIDE PHOTOSHOP. Seven custom illustration images from artist Matteo Basini. Over a thousand layers of interactivity. And one incredible story of a magical kingdom filled with riddles, puzzles, and mystery were unleased through social media to our dedicated Photoshop users. Synopsis Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of increasing and retaining creative cloud subscribers. We believe that people who are more highly skilled in a creative product’s advanced functionality, are more likely to continue subscribing because of their ever-growing ability to bring their creative visions to life. To meet our objective, of driving deeper engagement and retaining existing consumer relationships, we created a highly visual and stimulating in-product Photoshop game, and encouraged users to interact beyond their standard way of communicating with brands. This campaign was produced within a budget of $150,000.