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改变它的面貌
案例简介：内裤 墙。闻到一只胖小鸡的味道。女朋友滑雪。野猫女士。这些不仅仅是我们串在一起的一些随机的贬义词。事实上，这些只是你在户外会听到的许多性别歧视术语、俚语和短语中的几个。显然，这些术语, 是男人创造的。它们分别是攀岩路线、滑雪技术和女性运动队的名字，使得户外对女性来说是一个不舒服的空间。 但是, 为了鼓励和激励下一代女性探险者，the North Face 决定永远改变它的面貌。
改变它的面貌
案例简介：Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women. But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.
Change The Face Of It
案例简介：内裤 墙。闻到一只胖小鸡的味道。女朋友滑雪。野猫女士。这些不仅仅是我们串在一起的一些随机的贬义词。事实上，这些只是你在户外会听到的许多性别歧视术语、俚语和短语中的几个。显然，这些术语, 是男人创造的。它们分别是攀岩路线、滑雪技术和女性运动队的名字，使得户外对女性来说是一个不舒服的空间。 但是, 为了鼓励和激励下一代女性探险者，the North Face 决定永远改变它的面貌。
Change The Face Of It
案例简介：Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women. But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.
改变它的面貌
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Change The Face Of It
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