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福克斯体育: 纽约威登·肯尼迪的环行
案例简介:
福克斯体育: 纽约威登·肯尼迪的环行
案例简介:
Fox Sports: Ring Walk by Wieden+Kennedy New York
案例简介:
Fox Sports: Ring Walk by Wieden+Kennedy New York
案例简介:
福克斯体育: 纽约威登·肯尼迪的环行
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Fox Sports: Ring Walk by Wieden+Kennedy New York
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As a key part of Fox's four-year, multi-platform agreement with Premier Boxing Champions (PBC), Fox is gearing up to broadcast its first Pay-Per-View with a huge fight, featuring the two best pound-for-pound fighters in boxing today: IBF Welterweight Champion Errol Spence Jr. will defend his title against four-division World Champion and current WBC Lightweight Champion Mikey Garcia on March 16 at AT&T Stadium in Dallas. To promote the fight, Fox created a cinematic promo spot with agency Wieden+Kennedy New York, showcasing Spence and Garcia as they prepare for one of the biggest fights of their careers. The spot, 'Ring Walk,' was directed by Salomon Ligthelm and features the journey, both literally and figuratively, that the boxers are taking to get to the ring.CreditsBrand: Fox SportsClient: Robert GottliebAgency: Wieden+Kennedy, New YorkExecutive Creative Director: Karl LiebermanCreative Director: Gary Van DzuraArt Director: Nathan WigglesworthCopywriter: Matt HermanHead of Integrated Production: Nick SetounskiExecutive Producer: Alison HillProducer: Sam PasquesiAccount Director: Matt AngrisaniAccount Executive: Liz LindbergHead of Business Affairs: Patrick O'DonoghueBusiness Affairs Manager: Lindsey TimkoBusiness Coordinator: Madeleine HaleProject Management: Yann SamuelsProduction Company: Stink FilmsDirector: Salomon Ligthelm Producer (Stink): Alex FriedmanDirector of Photography: Shabier KirchnerMusic: HumanExecutive Producer (Human): James Wells
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