The fight of the burn victims to change other people's look|短视频,海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

烧伤受害者的斗争改变了其他人的面貌

案例简介：在法国，每年都有 400,000 人在火灾中受伤，其中 10,000 人被医学诊断为严重烧伤。在他们通常漫长而痛苦的治疗结束时，烧伤受害者的最初反射是隐藏自己，尤其是如果他们的受伤清晰可见。他们孤立自己不仅是为了逃避目光，也是因为没有特定的结构来帮助他们回到 (几乎) 正常的生活，媒体对这个话题的报道很少。由洛朗 · 高登创建，他在 4 岁时被严重烧伤, 伯恩斯和微笑协会旨在通过提供强大的基于网络的支持网络来改善伯恩斯受害者的日常生活。为了提高公众的意识，帮助烧伤受害者走出阴影，TBWA Paris 和其他人讲述了这样一个人的故事, 我们一起度过一个非常特别的夜晚。这部由尼古拉斯 · 加卢克斯执导的电影展示了其他人的态度和接受感在多大程度上是哄骗烧伤受害者脱离孤立和让他们微笑的两个关键面孔, 不仅仅是一年一次。显示您对伯恩斯和微笑协会的支持: 登录 http://burns-and-smiles.org

烧伤受害者的斗争改变了其他人的面貌

案例简介：400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. On reaching the end of their often lengthy and painful treatment, burns victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, TBWA Paris and \ELSE relate the story of one such individual, who we join for one very special evening. The film – directed by Nicolas Galoux – demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Show your support for the Burns and Smiles association: log onto http://burns-and-smiles.org