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    Unlock with a Look微电影广告营销案例

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    用外观解锁

    案例简介:翻译 苹果的 “解锁” 电影中的效果有很多方法可以执行,但是导演Dougal Wilson选择在没有运动控制的情况下在相机中拍摄几乎所有的效果。这意味着在3大洲的MPC中,由86位艺术家组成的团队有3周的时间合成37张照片,每张照片都有多个盘子和不同的相机动作。爆炸的储物柜,运动器材,书桌和体育馆等镜头都需要打乱。例如,汽车爆炸的最终镜头由40个不同的传球组成,这些传球被缝合到50英尺的techno起重机移动中。桌子爆炸的现场有22个煤气罐,除了更换地板和天花板外,还必须拆除。除了将所有这些传球组合在一起之外,还在绿色屏幕上拍摄了额外的元素,并合成了多个镜头。更不用说CG青蛙和飞纸了。 简要说明 即使对于我们这些还没有iPhone X的人来说,我们也知道它的面部识别技术-Face ID是一种安全且私密的解锁手机的方式。但是想象一下,如果你的脸能解开你周围所有被锁住的东西,可能性是多少?这就是苹果打算在其iPhone X “解锁” 电影中展示的内容。该地点的特色是一名女高中生首次使用Face ID。在她解锁手机后,整个世界都在她周围解锁。任何以前被锁住的东西,她现在都可以一目了然地打开她的学校 -- 储物柜、门、体育馆补给室,甚至还有一个里面有测试动物的科学实验室。在她的高中经历了一次近乎远程运动的狂欢之后,一位朋友的短信将她带回了现实。她被拉回手机,然后再一次打开手机。

    用外观解锁

    案例简介:Translation There are many ways the effects in Apple’s ‘Unlock’ film could have been executed, but Director Dougal Wilson chose to shoot almost all the effects in camera without motion control. This meant the team of 86 artists at MPC across 3 continents had 3 weeks to composite 37 shots, each with multiple plates and different camera moves. Shots like exploding lockers, sport equipment, desks and sports halls all needed to be derigged. For example, the end shot of cars exploding was made up of 40 different passes that were stitched into a 50-foot techno crane move. The scene of the desks exploding had 22 gas canisters that had to be removed in addition to replacing the floors and ceiling. Beyond combining all these passes, extra elements were shot on green screen and composited into multiple shots. Not to mention the CG frogs and flying paper to add to the chaos. BriefExplanation Even for those of us that don’t yet have the iPhone X, we know about its facial recognition technology – Face ID is a secure and private way to unlock your phone. But imagine to possibilities if your face could unlock all of the locked-up things around you? That is what Apple set out to demonstrate in its iPhone X “Unlock” film. The spot features a female high school student using Face ID for the first time. After she unlocks her phone, a whole world unlocks around her. Anything that was previously locked, she can now open with just a glance throughout her school– lockers, doors, a gymnasium supply closet and even a science lab with test animals inside. After an almost telekinetic spree on her high school, a friend’s text brings her back into reality. She is pulled back into her phone, and again, unlocks it with a look.

    Unlock with a Look

    案例简介:翻译 苹果的 “解锁” 电影中的效果有很多方法可以执行,但是导演Dougal Wilson选择在没有运动控制的情况下在相机中拍摄几乎所有的效果。这意味着在3大洲的MPC中,由86位艺术家组成的团队有3周的时间合成37张照片,每张照片都有多个盘子和不同的相机动作。爆炸的储物柜,运动器材,书桌和体育馆等镜头都需要打乱。例如,汽车爆炸的最终镜头由40个不同的传球组成,这些传球被缝合到50英尺的techno起重机移动中。桌子爆炸的现场有22个煤气罐,除了更换地板和天花板外,还必须拆除。除了将所有这些传球组合在一起之外,还在绿色屏幕上拍摄了额外的元素,并合成了多个镜头。更不用说CG青蛙和飞纸了。 简要说明 即使对于我们这些还没有iPhone X的人来说,我们也知道它的面部识别技术-Face ID是一种安全且私密的解锁手机的方式。但是想象一下,如果你的脸能解开你周围所有被锁住的东西,可能性是多少?这就是苹果打算在其iPhone X “解锁” 电影中展示的内容。该地点的特色是一名女高中生首次使用Face ID。在她解锁手机后,整个世界都在她周围解锁。任何以前被锁住的东西,她现在都可以一目了然地打开她的学校 -- 储物柜、门、体育馆补给室,甚至还有一个里面有测试动物的科学实验室。在她的高中经历了一次近乎远程运动的狂欢之后,一位朋友的短信将她带回了现实。她被拉回手机,然后再一次打开手机。

    Unlock with a Look

    案例简介:Translation There are many ways the effects in Apple’s ‘Unlock’ film could have been executed, but Director Dougal Wilson chose to shoot almost all the effects in camera without motion control. This meant the team of 86 artists at MPC across 3 continents had 3 weeks to composite 37 shots, each with multiple plates and different camera moves. Shots like exploding lockers, sport equipment, desks and sports halls all needed to be derigged. For example, the end shot of cars exploding was made up of 40 different passes that were stitched into a 50-foot techno crane move. The scene of the desks exploding had 22 gas canisters that had to be removed in addition to replacing the floors and ceiling. Beyond combining all these passes, extra elements were shot on green screen and composited into multiple shots. Not to mention the CG frogs and flying paper to add to the chaos. BriefExplanation Even for those of us that don’t yet have the iPhone X, we know about its facial recognition technology – Face ID is a secure and private way to unlock your phone. But imagine to possibilities if your face could unlock all of the locked-up things around you? That is what Apple set out to demonstrate in its iPhone X “Unlock” film. The spot features a female high school student using Face ID for the first time. After she unlocks her phone, a whole world unlocks around her. Anything that was previously locked, she can now open with just a glance throughout her school– lockers, doors, a gymnasium supply closet and even a science lab with test animals inside. After an almost telekinetic spree on her high school, a friend’s text brings her back into reality. She is pulled back into her phone, and again, unlocks it with a look.

    用外观解锁

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    Unlock with a Look

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    广告公司: Apple (美国 Cupertino) 制作公司: Furlined

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