Campaign for Coalition for Reform in Political Advertising 2|活动,海报/平面|广告营销案例【ADGuider广告指南】

政治广告改革联盟运动 2

案例简介：AnalogFolk 自豪地支持政治广告改革联盟，创建和发起第一场消费者运动，要求政府立法停止政治广告中的谎言。这种有影响力的创意使用童话中的语言和图像来强调虚构的主张在政治竞选中不应该有一席之地,并使用标语 “这是时间来分离真实和制造”。这项运动正在社交媒体、在线和户外网站上展开，并鼓励观众在 change.org/p/reformpoliticalads 签署一份请愿书，要求立法改革。处决包括特蕾莎 · 梅看起来像一个哑剧恶棍，标题是: “自邪恶诅咒降临王国以来，家庭每年多缴纳 1000 英镑的税。杰里米 · 科尔宾打扮成小红帽，标题是 “森林中的魔法石下又创造了 10 000 个就业机会”。 “作为联盟国家,政治广告目前可以自由发表狂野和未经证实的声明。令人震惊的是，这是因为英国的竞选材料不受监管。事实上，如果选民认为政治广告不诚实，就没有什么可抱怨的了。没有监管机构或机构负责，没有人有权删除误导或不雅的政治广告。你可以在 petition 签署请愿书，要求立法改革。印刷广告创建的类比，英国改革政治广告，在类别: 公共利益，非政府组织。

政治广告改革联盟运动 2

案例简介：AnalogFolk is proud to support the Coalition for Reform in Political Advertising in creating and launching its first consumer campaign demanding government legislation to stop lies in political advertising.The impactful creative uses language and iconography from fairy tales to make the point that fictional claims should have no place in political campaigning, and uses the tagline ‘It’s time to separate the real from the make believe’.The campaign is running across social media, online and across outdoor sites and encourages viewers to sign a petition at change.org/p/reformpoliticalads that demands legislative change. Executions include Theresa May looking like a pantomime villain, with the headline: "Families pay £1000 more tax a year since the evil curse befell the kingdom." and Jeremy Corbyn dressed as Little Red Riding Hood carrying the headline “10,000 more jobs have been created under the magic rock in the forest.”As the Coalition states, political advertising is currently free to make wild and unsubstantiated claims. This is because, shockingly, campaign material in the UK is not regulated. Indeed, there’s nowhere to complain to if a voter believes that a political ad is dishonest. And with no regulator or body responsible, nobody has the power to remove political advertising that is misleading or indecent.You can sign a petition at www.change.org/p/reformpoliticalads to demands legislative change.Print advertisement created by AnalogFolk, United Kingdom for Reform Political Advertising, within the category: Public Interest, NGO.