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NON-INTERACTIVE，互动喜剧
案例简介：结果和有效性 我们招待路过的行人，并为新节目引起关注，它让人们在线上和离线都笑了，这正是喜剧中心想要的。 创意执行 当人们出现在公共汽车站时，一个喜剧中央编剧开始写关于他们的关系笑话，并立即上传到他们上面的演讲或思想泡沫中。在线人士也有机会写自己的笑话，并通过喜剧中心的 Facebook 页面实时发送。这样，当地的事件就变成了全国性的事件。 见解、战略和想法 对于喜剧来说，中央喜剧无处不在。为了宣传他们的新关系节目 “快乐结局”，我们走出电视，来到了一个人们随机见面的地方: 一个公共汽车站。我们把它变成了一个在陌生人之间建立关系的舞台; 创造了世界上第一部非互动的互动喜剧。通信工具是一个互动的公共汽车避难所，由喜剧中央编剧控制。通过自己编程的 iPad 应用程序，他可以在随机等待的行人上方放置语音或思想气泡。在各种有趣的互动之后，我们向观众介绍了该节目的首映式。所以我们有笑声和观众。
NON-INTERACTIVE，互动喜剧
案例简介：Results and Effectiveness We entertained passing pedestrians and created attention for the new show, it made people laugh online and offline and that was exactly what Comedy Central wanted. Creative Execution When people appeared at the bus stop a Comedy Central scriptwriter started to write relationship jokes about them and uploaded it instantly into a speech or thought bubble above them. Online people also had the opportunity to write their own jokes and send them in real time via the Comedy Central Facebook page. This way, a local event became a national happening. Insights, Strategy and the Idea For Comedy Central comedy is everywhere. To promote their new relationship show “Happy Endings” we stepped out of TV right into a place where people meet randomly: a bus stop. We transformed it into a stage where we forged relationships between strangers; creating the world’s first non-interactive, interactive comedy. The communication tool was an interactive bus shelter, which was controlled by a Comedy Central scriptwriter. With an own-programmed iPad-app he could place speech or thought bubbles above random waiting pedestrians. After various funny interactions, we informed our audience about the premiere of the show. So we got laughs and viewers.
THE NON-INTERACTIVE, INTERACTIVE COMEDY
案例简介：结果和有效性 我们招待路过的行人，并为新节目引起关注，它让人们在线上和离线都笑了，这正是喜剧中心想要的。 创意执行 当人们出现在公共汽车站时，一个喜剧中央编剧开始写关于他们的关系笑话，并立即上传到他们上面的演讲或思想泡沫中。在线人士也有机会写自己的笑话，并通过喜剧中心的 Facebook 页面实时发送。这样，当地的事件就变成了全国性的事件。 见解、战略和想法 对于喜剧来说，中央喜剧无处不在。为了宣传他们的新关系节目 “快乐结局”，我们走出电视，来到了一个人们随机见面的地方: 一个公共汽车站。我们把它变成了一个在陌生人之间建立关系的舞台; 创造了世界上第一部非互动的互动喜剧。通信工具是一个互动的公共汽车避难所，由喜剧中央编剧控制。通过自己编程的 iPad 应用程序，他可以在随机等待的行人上方放置语音或思想气泡。在各种有趣的互动之后，我们向观众介绍了该节目的首映式。所以我们有笑声和观众。
THE NON-INTERACTIVE, INTERACTIVE COMEDY
案例简介：Results and Effectiveness We entertained passing pedestrians and created attention for the new show, it made people laugh online and offline and that was exactly what Comedy Central wanted. Creative Execution When people appeared at the bus stop a Comedy Central scriptwriter started to write relationship jokes about them and uploaded it instantly into a speech or thought bubble above them. Online people also had the opportunity to write their own jokes and send them in real time via the Comedy Central Facebook page. This way, a local event became a national happening. Insights, Strategy and the Idea For Comedy Central comedy is everywhere. To promote their new relationship show “Happy Endings” we stepped out of TV right into a place where people meet randomly: a bus stop. We transformed it into a stage where we forged relationships between strangers; creating the world’s first non-interactive, interactive comedy. The communication tool was an interactive bus shelter, which was controlled by a Comedy Central scriptwriter. With an own-programmed iPad-app he could place speech or thought bubbles above random waiting pedestrians. After various funny interactions, we informed our audience about the premiere of the show. So we got laughs and viewers.
NON-INTERACTIVE，互动喜剧
暂无简介
THE NON-INTERACTIVE, INTERACTIVE COMEDY
暂无简介
基本信息
- 广告战役： #VIACOM-户外-3f12#
- 广告品牌： Viacom
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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