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Target 首次与格温 · 斯蒂芬妮合作制作现场音乐视频
案例简介：条目摘要 格莱美奖充满了世界上最大的音乐偶像谈论最多的现场表演。所以在音乐最大的夜晚，你如何让像 Target 这样的零售品牌脱颖而出？我们需要给格莱美奖观众更多他们真正想要的东西: 更多的音乐，更少的商业广告。我们必须创造一个从未有过的文化时刻，在一个期望出乎意料的夜晚震惊世界。更不用说，随着格莱美奖的广播收视率逐年下降，观众蜂拥到数字和社交网站上观看、发推特, 分享颁奖典礼 -- 我们知道我们必须在每个屏幕上提供独特而无缝的体验，才能脱颖而出。 简要解释 塔吉特和格温 · 斯蒂芬妮联手创造了一个前所未有的想法，在音乐最大的夜晚劫持了格莱美奖的对话。在一个有 2500万人观看的镜头中，我们在美国最大的声场上制作了有史以来第一个现场音乐视频，有 200 名船员，30 名舞者，9 名溜冰者，11 台摄像机，10 套, 7 个现场衣柜的变化给格莱美奖观众带来了更多的音乐。
Target 首次与格温 · 斯蒂芬妮合作制作现场音乐视频
案例简介：Entry Summary The GRAMMY Awards are filled with the most talked-about live performances by the biggest musical icons in the world. So on music’s biggest night, how do you make a retail brand like Target stand out? We needed to give GRAMMYs viewers more of what they really wanted: more music, less commercials.We had to create a never-been-done-before cultural moment that would shock the world on a night where the expectation IS the unexpected. Not to mention, with broadcast viewership of the GRAMMYs down year over year, and audiences flocking to digital and social to view, tweet, like, and share the awards show - we knew we had to deliver a unique and seamless experience on EVERY screen in order to stand out. Brief Explanation Target and Gwen Stefani teamed up to create a never-before-seen idea that hijacked the GRAMMYs conversation on music’s biggest night. In one take with 25 million people watching, we created a first-ever live music video on America’s largest soundstage with 200 crew members, 30 dancers, 9 roller skaters, 11 cameras, 10 sets, and 7 live wardrobe changes that gave more music to the GRAMMYs audience.
Target Creates First Ever Live Music Video With Gwen Stefani
案例简介：条目摘要 格莱美奖充满了世界上最大的音乐偶像谈论最多的现场表演。所以在音乐最大的夜晚，你如何让像 Target 这样的零售品牌脱颖而出？我们需要给格莱美奖观众更多他们真正想要的东西: 更多的音乐，更少的商业广告。我们必须创造一个从未有过的文化时刻，在一个期望出乎意料的夜晚震惊世界。更不用说，随着格莱美奖的广播收视率逐年下降，观众蜂拥到数字和社交网站上观看、发推特, 分享颁奖典礼 -- 我们知道我们必须在每个屏幕上提供独特而无缝的体验，才能脱颖而出。 简要解释 塔吉特和格温 · 斯蒂芬妮联手创造了一个前所未有的想法，在音乐最大的夜晚劫持了格莱美奖的对话。在一个有 2500万人观看的镜头中，我们在美国最大的声场上制作了有史以来第一个现场音乐视频，有 200 名船员，30 名舞者，9 名溜冰者，11 台摄像机，10 套, 7 个现场衣柜的变化给格莱美奖观众带来了更多的音乐。
Target Creates First Ever Live Music Video With Gwen Stefani
案例简介：Entry Summary The GRAMMY Awards are filled with the most talked-about live performances by the biggest musical icons in the world. So on music’s biggest night, how do you make a retail brand like Target stand out? We needed to give GRAMMYs viewers more of what they really wanted: more music, less commercials.We had to create a never-been-done-before cultural moment that would shock the world on a night where the expectation IS the unexpected. Not to mention, with broadcast viewership of the GRAMMYs down year over year, and audiences flocking to digital and social to view, tweet, like, and share the awards show - we knew we had to deliver a unique and seamless experience on EVERY screen in order to stand out. Brief Explanation Target and Gwen Stefani teamed up to create a never-before-seen idea that hijacked the GRAMMYs conversation on music’s biggest night. In one take with 25 million people watching, we created a first-ever live music video on America’s largest soundstage with 200 crew members, 30 dancers, 9 roller skaters, 11 cameras, 10 sets, and 7 live wardrobe changes that gave more music to the GRAMMYs audience.
Target 首次与格温 · 斯蒂芬妮合作制作现场音乐视频
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Target Creates First Ever Live Music Video With Gwen Stefani
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