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Booking.com: Adam & evedb的《生活好奇》
案例简介:
Booking.com: Adam & evedb的《生活好奇》
案例简介:
Booking.com: Live curious by Adam&EveDDB
案例简介:
Booking.com: Live curious by Adam&EveDDB
案例简介:
Booking.com: Adam & evedb的《生活好奇》
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Booking.com: Live curious by Adam&EveDDB
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Booking.com and adam&eveDDB have released the next iteration of its ‘Live Curious’ advertising campaign.Directed by Fredrik Bond through MJZ with DoP Monika Lenczewska, the new creative work celebrates six real human moments, packed with emotion, to capture and celebrate the range of feelings traveling evokes in all of us. From joy and freedom to determination and wonder, each moment is made possible by one of Booking.com’s product features.From whooshing around freely at a beautiful seaside resort that’s wheelchair accessible, to building up the courage to jump into the deep end of a refreshing villa-side pool, this campaign seeks to inspire British travelers to ‘Live Curious’ in a positive, real and relatable way. A key feature of the campaign is the role that music plays in each moment to awaken the senses and celebrate the way that ‘Living Curious’ makes travelers feel. The six songs featured to conjure this spectrum of feelings include Freedom to Dolly Parton’s Here You Come Again; Determination to Barbra Streisand’s Gotta Move; 'Confidence to Betty Davis Eyes by Kim Carnes; Wonder to Yazoo’s Only You; and Joy to I Am The Very Model Of A Modern Major General from Pirates of Penzance.CreditsBrand - Booking.comChief Marketing Officer: Arjan DijkSenior Director Marketing: Matthew GerrieMarketing Director: Andrew SmithSr. Marketing & Creative Lead: Diana Marcela Agudelo HernandezDirector of Production & Creative Operations: Carine van der HeijdenSenior Global Brand Producer: Erik VerheijenGlobal Brand Producer: Ian KennellyAgency – adam&eveDDB:Chief Creative Officer: Richard BrimCreative Director: Laura RogersCreative Team: Genevieve De Rohan Willner, Selma AhmedSocial Media Director: Bex WilsonBusiness Director: Chris JacksonAccount Director: Georgia BullenPlanning Director: Will GrundyProduction Company - MJZ:Director: Fredrik BondExecutive Producer: Helen KennyProducer: Alicia RichardsProduction Manager: Nicola DempseyDirector of Photography: Monika Lenczwesk2nd Unit Camera Operators: Rakhal Heijtel & Ruurd VulinkSocial Media Team - MatemadeDirectors of Photography: Rakhal Heijtel, Ruurd VulinkBTS: Samuel PrinsStills Photographer: Niels GrossEditorialEditor: Patric Ryan, Toby Conway-HughesOnline & VFX - AmbassadorsPost production supervision & Flame: Bas MoonenProducer: Jade DurbeckerGrading Colourist: Matt HareMotion Graphics: Dave Renton, Rink HofMusic - The Self SameMusic Supervisor: Beth UrdangSound Design and Mixing - WaveSound Designer: Randall MacdonaldProducer: Estelle Papougnot
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