2016-2017戛纳狮 - 数字类 - E04组 金奖 谷歌发明的tilt brush是一款VR的绘图应用，用户可以在3D的空间里作画 TILT BRUSH GOOGLE INC. | GOOGLE | 2017 Digital Craft - E04 Technological Achievement in Digital Craft Execution Tilt Brush is a virtual reality app that lets you paint in three-dimensional space. It is available for the HTC Vive and Oculus Rift on Windows PCs. With intuitive controls and a pick-up-and-play design, it is an experience for everyone—professional artists, dreamers, and even casual doodlers. Tilt Brush is designed to prioritize expression and free form creation, allowing anyone to be an artist.For many people, Tilt Brush is their first ever introduction to Virtual Reality - or at the very least, room-scale VR. We took special care to make the interface easy to pick up and use, even if this is their first ever VR experience. One way we did this is through a really efficient onboarding flow - when designing the intro tutorial, we highlighted the two primary actions: pull the trigger to paint, and swipe to open the settings panel.We have completely rethought how to translate existing design paradigms in three-dimensional space. By using the entire room as your canvas, you can step around, in and through your drawings as you go. Instead of a static menu, we have a settings panel that follows your left hand, a convenient palette within the artist’s reach at any moment. You can choose from brushes such as ink and highlighter, and because it’s virtual reality, even otherwise-impossible materials like fire, stars or snowflakes.Tens of thousands of artists including professionals use Tilt Brush work in this new medium. Many companies are using Tilt Brush to market their own products including Marvel's Dr.Strange, DC's Wonder Woman, Nissan, and others. Campaign Description Tilt Brush is a virtual reality app that lets you paint in 3D space. Using the entire room as your canvas, you can step around, in, and through yo